The original poster by J. Basté in 1918, promoting the 4th national loan for the Banque Industrielle de Chine, stands as a testament to the financial mobilization efforts during World War I.
In the midst of the conflict, governments and financial institutions across the globe launched national loan campaigns to raise funds for the war effort. The Banque Industrielle de Chine, operating in a pivotal period of China's modernization and economic development, played a significant role in facilitating financial transactions and investments in China.
The poster, likely designed with patriotic imagery and persuasive slogans, aimed to rally citizens and investors to contribute to the war financing. It may have depicted symbols of strength, unity, and national pride, urging individuals to purchase war bonds or invest in the national loan to support their country's defense and victory.
J. Basté, the artist behind the poster, likely employed bold colors, impactful typography, and compelling visuals to capture the attention of the public and evoke a sense of urgency and duty. The poster would have been prominently displayed in public spaces, financial institutions, and government offices, serving as a constant reminder of the sacrifices needed to ensure victory.
The Banque Industrielle de Chine, amidst the turmoil of war, would have leveraged its financial expertise and networks to facilitate the subscription and management of the national loan. By encouraging citizens and investors to contribute, the bank played a crucial role in sustaining the war effort and supporting the troops on the front lines.
War 14-18 - Banking - Economy
Printed by Crete in Paris
Good condition, folds
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