The 1972 original poster for Brose und Partner, Berlin, exemplifies the bold and innovative design trends of the early 1970s, reflecting the dynamic spirit of the era. As one of Berlin's prominent design firms, Brose und Partner was known for its forward-thinking approach to advertising and graphic design, and this poster stands as a testament to their creative prowess.
The poster's aesthetic is a blend of geometric abstraction and vibrant color schemes, hallmarks of the 1970s graphic design movement. Bold, angular shapes intersect with fluid lines, creating a sense of motion and modernity. The use of contrasting colors—such as bright oranges, deep blues, and crisp whites—imbues the design with energy and a sense of optimism, mirroring the progressive cultural shifts taking place in Berlin at the time.
At the heart of the poster is the Brose und Partner logo, prominently displayed with a clean, sans-serif typeface. The typography is sleek and minimalist, reflecting the Bauhaus influence that remained strong in German design philosophy. The logo's placement within the design creates a focal point, drawing the viewer's eye while seamlessly integrating with the overall composition.
The background features a stylized representation of Berlin’s iconic skyline, subtly woven into the design with abstracted forms. This element not only grounds the poster in its geographical context but also serves as a nod to the city’s rich history of architectural innovation and cultural significance. The interplay between the abstract elements and the recognizable landmarks speaks to the dual nature of Berlin as both a historic and a forward-looking city.
This poster likely served as a promotional piece for Brose und Partner, showcasing their cutting-edge approach to design and their ability to capture the zeitgeist of the 1970s. Whether advertising their services or celebrating a milestone, the poster’s design communicates a message of creativity, sophistication, and a commitment to excellence.
Today, this 1972 poster is a valuable collector’s item, celebrated for its representation of an important era in graphic design history. It offers a glimpse into the visual language of the time, where experimentation and bold expressions of identity were key. For enthusiasts of vintage design, this piece is not only a work of art but also a cultural artifact that encapsulates the spirit of Berlin in the early '70s—a city on the cusp of transformation, where tradition and modernity coexisted in a vibrant tapestry of creativity.
Original Poster
Tourism - Psychedelic - Germany
Printed by August Raabe in Berlin
Good condition, two tears, pin holes
Sign up & benefit from discounts or exclusive offers.