Far East by SAS Circa 1950
Regular price €1.200,00This circa 1950 original poster, created by the celebrated artist Otto Nielsen for Scandinavian Airlines System (SAS), exemplifies the elegance and exotic allure of mid-century travel advertising. Titled "Far East by SAS," the poster is a visual invitation to explore the mystique and beauty of East Asia through the lens of Scandinavian modernity.
The central focus of Nielsen's artwork is a pair of elegant cranes, a traditional symbol of longevity and good fortune in East Asian culture. The birds are depicted in a tranquil, almost dreamlike landscape, with their graceful forms entwined among delicate branches and foliage. The soft, muted color palette of greens, yellows, and subtle pinks evokes a sense of serenity and natural beauty, capturing the essence of the Far East as a destination of peace and cultural richness.
Nielsen’s artistic style blends elements of traditional Asian art with modern European aesthetics, a hallmark of his work that aligns perfectly with the mission of SAS to bridge Scandinavia with the wider world. His use of fluid brushstrokes and organic forms creates a harmonious composition that invites viewers to imagine themselves immersed in the tranquil landscapes of Asia.
Above the scene, a small airplane silhouette glides across the sky, subtly reminding viewers of the modern marvel of air travel. This juxtaposition of nature and technology encapsulates the promise of SAS: to transport passengers swiftly and comfortably to far-flung, enchanting destinations.
The typography of the poster is clean and bold, with "Far East by SAS" prominently displayed in a warm red that complements the natural tones of the artwork. The SAS logo, featuring a stylized globe, reinforces the airline's global reach and commitment to connecting diverse cultures.
This poster not only serves as an advertisement for a specific travel route but also as a piece of art that reflects the zeitgeist of the post-war era. During the 1950s, the world was becoming more interconnected, and air travel was emerging as a glamorous and adventurous way to explore distant lands. SAS positioned itself as a leader in this new era of international travel, offering routes that opened up the Far East to Scandinavian and European travelers.
Otto Nielsen, who was known for his ability to capture the spirit of travel in his art, created a series of posters for SAS that are now highly collectible for their artistic and historical significance. His work helped to shape the visual identity of SAS and left an enduring legacy in the world of travel art.
Today, this poster is more than just a relic of aviation history; it is a testament to the cultural exchange and curiosity that defined mid-20th-century travel. For collectors, art enthusiasts, and history buffs, "Far East by SAS" is a captivating piece that continues to inspire dreams of exploration and discovery. It stands as a beautiful reminder of the era when air travel was not just about reaching a destination, but about the journey itself—an experience of elegance, wonder, and adventure.
Original Poster
Airline - Scandinavia - Tourism
Crane - Scandinavian Airlines System
Printed by Axel Andreasen & Sonner in Denmark
Good condition