Exposicion de Barcelona 1930

The 1930 original poster for the "Exposición de Barcelona" by the artist Rojas is a striking piece of early 20th-century design, reflecting the cultural vibrancy and artistic innovation of the period. This poster was created to promote the grand international exposition held in Barcelona, a significant event that showcased the city's artistic, industrial, and cultural achievements to the world.

At the center of the composition is a bold and dynamic figure dressed in traditional Catalan attire, embodying the pride and cultural heritage of Barcelona. The figure is depicted with a commanding posture, holding a ceremonial staff, which adds an element of regality and authority to the design. The vibrant red and yellow stripes of the costume echo the colors of the Catalan flag, reinforcing a strong sense of regional identity and pride.

In the background, the silhouette of Barcelona’s iconic landmarks, including the spires of the Sagrada Família, can be seen. This architectural reference not only situates the exposition geographically but also highlights the city's burgeoning reputation as a hub of modernist architecture and innovation during the early 20th century.

The poster’s color palette is rich and warm, with deep blues, reds, and golds creating a sense of luxury and importance. The use of gold in the text, which reads "Exposición de Barcelona 1930," emphasizes the prestige of the event. The typography is bold and elegant, reflecting the Art Deco influences that were prevalent in design during this era.

Rojas’ artistic style combines elements of realism with a decorative flair, typical of the period’s graphic art. The attention to detail in the figure's costume and the carefully rendered background demonstrate a high level of craftsmanship and artistic skill. This poster not only served as an advertisement but also as a piece of art that captured the spirit of the time.

The Exposición de Barcelona of 1930 was a significant event in the city's history, symbolizing its recovery and growth after World War I and the subsequent years of economic difficulty. It was a showcase of modernity, with exhibitions of the latest advancements in technology, industry, and the arts. The exposition attracted international attention and helped to establish Barcelona as a cultural and industrial leader in Europe.

Today, this poster is more than just a promotional piece; it is a historical artifact that offers a glimpse into the cultural and artistic landscape of 1930s Barcelona. Collectors and art enthusiasts value it not only for its aesthetic appeal but also for its historical significance. It represents a moment in time when Barcelona was asserting its identity on the international stage, a testament to the city's enduring spirit of creativity and innovation.

The poster by Rojas remains a beloved example of early 20th-century poster art, admired for its bold design, cultural symbolism, and artistic excellence. It continues to inspire appreciation for the rich history and artistic legacy of Barcelona.

Original Poster

Exhibition - Spain - Tourism

Printed by Rieusset in Barcelona

Good condition, traces of folds, dirt