This vintage 1969 travel poster, photographed by J.P. Ducatez, promotes Les 2 Alpes, one of France’s most iconic ski resorts in the Isère region. With a striking close-up of a smiling woman dressed in a vivid red winter hat and gloves, the image embodies the joy, style, and allure of 1960s alpine tourism. Her playful gaze, paired with the crisp blue of her ski jacket and the blurred snowy background, captures the glamour and excitement of winter sports at the time.
Les 2 Alpes, founded in the 1940s, was rapidly growing in popularity by the late 1960s, thanks to its high-altitude slopes, lively après-ski culture, and modern resort infrastructure. Known for having one of the highest skiable glaciers in Europe, it became a top destination for skiers seeking year-round snow and exhilarating descents.
With its bold composition, fashionable winter attire, and vibrant energy, this poster is a timeless representation of French ski culture in the late 1960s. It remains a highly collectible piece, reflecting the chic and adventurous spirit of the era.
Mountain - Ski - France
Draeger Paris
Good condition
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