Maroc Circa 1950

This original circa 1950 travel poster by Miollan, commissioned by the Office Marocain du Tourisme, offers a poetic and refined vision of Morocco in the mid-20th century. The composition draws the viewer in through a stylized Moorish keyhole arch rendered in a rich, deep red, offering a symbolic passage from the West into the serene beauty of North Africa. Beyond the ornate ironwork that frames the scene, the soft blue sky and whitewashed arches evoke the calm elegance of traditional Moroccan architecture, with its blend of Andalusian and Islamic influences.

Miollan’s minimalist yet atmospheric style captures the essence of Moroccan travel allure—sunlit courtyards, intricate craftsmanship, and a timeless sense of place. The careful play of shadow and light, combined with a modernist restraint in layout and typography, aligns this work with the golden age of travel posters. The large, bold “MAROC” lettering anchors the image with confidence, serving both as a visual exclamation and an invitation. A rare piece of vintage ephemera, this poster is not just a striking work of graphic design—it is a glimpse into the era when air travel and tourism to Morocco were becoming newly accessible, romanticized through print and imagination.

Tourism - North Africa - Morocco

Moroccan Tourist Office

Printed by E. Desfossés in Paris

Good condition, creases, tears