The original Soviet propaganda poster from 1960, created by Kalensky & Kalenskaya, boldly promotes the theme of water activities. This poster, like many others of its time, aimed to reinforce Soviet ideologies and values while encouraging citizen engagement in recreational pursuits.
With its vibrant colors and dynamic composition, the poster depicts scenes of people enjoying various water-based activities, such as swimming, boating, and fishing. These activities are framed as essential components of a fulfilling and healthy lifestyle, emphasizing the importance of leisure and relaxation in the socialist society.
The imagery also conveys a sense of camaraderie and unity among the people, as individuals of all ages and backgrounds come together to partake in recreational endeavors. By highlighting the accessibility of leisure activities to all members of society, the poster promotes social cohesion and inclusivity.
Furthermore, the depiction of leisure activities against the backdrop of natural landscapes underscores the Soviet emphasis on environmental stewardship and the harmonious coexistence between humanity and nature. This aspect aligns with broader Soviet narratives promoting the preservation and appreciation of the country's natural resources.
Sport - USSR - Propaganda - Russia
Moscow
Good condition, light traces of folds
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