This 1970 original poster was created by the legendary Surrealist artist Salvador Dalí for Chemins de Fer Français (French Railways) as part of a promotional campaign to highlight Paris as a travel destination. Dalí, known for his dreamlike imagery and avant-garde approach, infused this piece with his signature fantastical elements, making it one of the most visually striking travel posters of the era.
Commissioned by the French National Railway (SNCF), this artwork was intended to celebrate the allure of Paris, drawing travelers to the French capital through an artistic interpretation that merges Dalí’s surrealist vision with the timeless grandeur of the city. Posters like this were part of a broader effort by SNCF to collaborate with leading contemporary artists, transforming travel advertisements into collectible works of art.
Dalí’s unmistakable symbolism, vibrant colors, and dreamlike composition give this poster a unique place in the history of 20th-century travel advertising. As with many of his works, the imagery likely plays with elements of time, perception, and the subconscious, inviting viewers to see Paris not just as a place, but as an experience beyond reality.
Highly sought after by collectors of vintage posters, surrealist art, and Dalí enthusiasts, this piece represents a rare fusion of commercial design and fine art, demonstrating how Dalí’s artistic genius extended beyond the gallery into the world of public visual culture.
Railway - Tourism - Eiffel Tower
SNCF
Draeger
Very good state
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