Love 1971

This poster was made in 1971 by Yves Mathieu-Saint-Laurent, known as Yves Saint Laurent 🇫🇷 (1936 -2008), who is one of the most famous fashion designers in the world and whose haute couture collections are part of the history of the 20th century.

The LOVE card series began in 1970 when Yves Saint Laurent designed the first one. He addressed these cards to his entourage, his collaborators and his clients. He continued to design these greeting cards in poster format until 2007.

Every year, Saint Laurent adopted a new color palette and created an image using collage, drawings, and gouache. The leitmotif of every card was the word “LOVE.” Many of the cards were inspired by Morocco, where Saint Laurent frequently created them, but also by Georges Braque, Jean Cocteau, Andy Warhol, and Henri Matisse.

Good condition