Cie Gle Transatlantique Auto-circuits Nord Africains Circa 1920

The circa 1920 travel poster by Pollacchi for Compagnie Générale Transatlantique, promoting Auto-circuits in North Africa, is a captivating example of early 20th-century travel advertising. This poster reflects the burgeoning interest in exotic travel destinations during a period when Europe was looking beyond its borders for adventure and exploration.

Pollacchi, the artist behind this striking poster, was known for his ability to evoke the allure of far-off lands through his work. His designs often emphasized the romanticism and mystery of travel, drawing viewers into a world of exploration and discovery. The poster in question, created for the Compagnie Générale Transatlantique, is a perfect example of his skill in capturing the essence of a destination while also promoting the services of a travel company.

During the 1920s, North Africa was increasingly seen as an exotic and accessible destination for European travelers. The region's rich history, vibrant cultures, and stunning landscapes were a significant draw for those looking to experience something beyond the familiar confines of Europe. Travel companies like Compagnie Générale Transatlantique capitalized on this growing interest by offering organized tours and circuits that made it easier for tourists to explore these distant lands.

The poster promotes a specific itinerary that included cities such as Marseille, Algiers, Oran, Tlemcen, Fès, Meknès, Rabat, Casablanca, and Bordeaux. This route offered travelers a comprehensive tour of the key cities in North Africa, combining the charm of French colonial cities with the ancient allure of Moroccan imperial capitals. The Compagnie Générale Transatlantique's circuits were designed to provide a seamless travel experience, allowing tourists to explore the region in comfort and style.

Pollacchi's work not only served as an advertisement for these travel circuits but also as a visual invitation to experience the romance and adventure of North Africa. The poster would have appealed to the affluent European traveler of the time, promising an experience filled with the sights, sounds, and sensations of a region steeped in history and culture.

Today, this circa 1920 travel poster is a cherished collector's item, valued not only for its historical significance but also for its artistic merit. It represents a time when travel was as much about the journey as the destination, a period when the world was opening up to new possibilities and experiences.

For enthusiasts of vintage travel posters, Pollacchi’s work for Compagnie Générale Transatlantique offers a glimpse into the past, a reminder of the early days of tourism in North Africa, and an enduring symbol of the allure of distant lands. This poster remains a testament to the power of graphic design in shaping perceptions of travel and the enduring romance of exploring new horizons.

Card - Maritime Company - Transport

Marseille - Algiers - Oran - Tlemcen - Fès - Meknès - Rabat - Casablanca - Bordeaux

Good condition, traces of folds