The 1951 original travel poster by Louis Berthomé Saint-André for Lourdes, commissioned by the French National Railway Company (SNCF), is a captivating testament to the allure of the famed pilgrimage destination in southwestern France. Berthomé, a renowned French artist and illustrator, was celebrated for his ability to evoke the spirit and atmosphere of various locales through his vibrant and evocative artwork.
In this poster, Berthomé masterfully captures the essence of Lourdes, a town renowned for its spiritual significance and stunning natural beauty. The poster features a serene depiction of the Grotto of Massabielle, the site where the Virgin Mary is said to have appeared to Bernadette Soubirous in 1858, amidst the majestic backdrop of the Pyrenees mountains.
Berthomé's use of rich colors and dynamic composition draws the viewer's eye to the focal point of the poster—the grotto itself—while also conveying a sense of tranquility and reverence befitting the sacred site. The inclusion of pilgrims and visitors paying homage at the grotto adds a human element to the scene, emphasizing the enduring spiritual significance of Lourdes as a place of healing, prayer, and pilgrimage.
As an advertisement for travel to Lourdes by rail, the poster effectively promotes the accessibility of the destination via the SNCF railway network, inviting viewers to embark on a journey of spiritual discovery and renewal. Berthomé's skillful blend of artistic technique and commercial appeal makes this poster not only a compelling piece of advertising but also a timeless work of art that continues to resonate with viewers today.
Railway - Hautes-Pyrénées - Tourism
National Society of French Railways
Paul Martial Paris
Very good condition
Sign up & benefit from discounts or exclusive offers.