Le Thermogène engendre la chaleur et combat : toux, rhumatismes, points de côté 1949

Leonetto Cappiello's original 1949 poster for "Le Thermogène engendre la chaleur et combat : toux, rhumatismes, points de côté" is a striking piece of advertising that showcases the creative talent and visual impact of the famous Italian poster artist.

In 1949, Cappiello created this poster to promote the product "Le Thermogène", a remedy that claimed to generate heat and combat several ailments, such as coughs, rheumatism and side stitches. The poster was designed to attract public attention and interest in this health product.

The poster illustration reflects the characteristic style of Cappiello, who was renowned for his bold use of bright colors and graphic shapes. In this poster, Cappiello uses a warm color palette and dynamic shapes to represent the product's beneficial effect.

Cappiello's poster is also an emblematic example of the power of visual advertising in the 1940s, when posters were often used to promote products and brands to a wide audience.

Today, Leonetto Cappiello's original poster has become a sought-after collector's item for art lovers and advertising history enthusiasts. It testifies to Cappiello's creative genius as a renowned poster artist, and underlines the importance of visual advertising in promoting products and services. The poster continues to evoke a bygone era, while recalling Cappiello's lasting influence on poster art and his essential role in twentieth-century visual culture.

Advertising - Energy - Medical

Dehon & Cie à Valenciennes

Good condition, a small restored tear