Rhum Mangoustan's tout l'arôme des Antilles Circa 1960

The vintage poster designed by Robert Falcucci for Rhum Mangoustan’s is a captivating piece of mid-20th-century advertising art. This vibrant and eye-catching poster was created to promote the unique flavor of Rhum Mangoustan’s, capturing the exotic allure of the Caribbean and the festive spirit that rum embodies.

At the center of the poster is an elegantly depicted bottle of Rhum Mangoustan’s, tilted at a dynamic angle that gives the impression it is being poured or offered in celebration. The bottle’s label is rendered with intricate detail, drawing attention to the brand’s identity and the product's Caribbean origins. The rich, dark hue of the rum contrasts sharply with the glowing background, which transitions from a warm yellow to a deep red, evoking the warmth of the tropics and the fiery spirit of the drink itself.

Falcucci, known for his skill in combining vivid color with bold, graphic design, utilizes a dazzling array of stars that appear to burst from the bottle. These starbursts not only add a sense of movement and excitement but also suggest the effervescence and celebratory nature of rum as a drink. The overall composition exudes a sense of festivity, making it clear that Rhum Mangoustan’s is a beverage meant for joyous occasions.

The typography is equally striking. The brand name "Mangoustan's" is displayed prominently in large, bold letters, ensuring that it catches the viewer's eye immediately. The use of red, gold, and green colors in the text aligns with the Caribbean theme, while the slogan at the bottom, “tout l’arôme des Antilles” (all the aroma of the Antilles), reinforces the product's promise of an authentic and aromatic Caribbean experience.

This poster is not just an advertisement; it is a work of art that reflects the cultural and social values of its time. The 1950s and 1960s saw a surge in the popularity of exotic and tropical-themed products in Europe and North America, driven by post-war affluence and a fascination with far-off lands. Rhum Mangoustan’s, with its promise of Caribbean flavors, would have appealed to this growing desire for adventure and indulgence.

Robert Falcucci's design perfectly captures the essence of the product it advertises: bold, flavorful, and full of life. The poster is a testament to the power of visual art in advertising, using a blend of color, imagery, and typography to create a lasting impression on the viewer.

Today, this poster is a cherished piece of vintage advertising, admired not only for its commercial appeal but also for its artistic value. It remains a vibrant example of how the art of advertising can transcend its commercial purpose to become a symbol of an era and a celebration of cultural identity.

Original poster

Alcohol - Advertising

Printed by De La Vasselais

Good condition