Maxim's Paris restaurant Circa 1900

The original advertising poster for Maxim's Paris restaurant by Sem captures the glamour and joie de vivre of early 20th-century Parisian nightlife. Maxim's, renowned as one of Paris' most iconic dining establishments, was a hub of high society, attracting the elite, artists, and celebrities of the Belle Époque. Sem, a celebrated caricaturist and illustrator of the period, skillfully portrayed the lively, opulent atmosphere that defined the restaurant’s reputation.

The illustration encapsulates the essence of Maxim's as a symbol of luxury and sophistication. Known for its Art Nouveau interiors and extravagant soirées, Maxim's offered more than just a meal; it was a cultural experience that reflected the Parisian ideal of elegance and decadence. The clientele depicted in Sem's work reflects a mix of aristocracy, bourgeoisie, and bohemian characters, each enjoying the ambiance that made Maxim's a legend in its time.

Sem (pseudonym for Georges Goursat) was celebrated for his keen eye and humorous exaggerations in capturing the essence of Parisian society. His work transcended simple illustration, blending wit with artistry to immortalize the vibrancy of the Belle Époque. This poster is no exception, serving not only as an advertisement but also as a cultural artifact that offers a window into the social dynamics of early 20th-century Paris.

Maxim's, established in 1893, became synonymous with luxury dining and entertainment, and it remains a symbol of Parisian heritage to this day. The restaurant’s legacy is intrinsically tied to its portrayal in popular art and literature, with Sem's poster standing as one of the most vivid representations of its golden age.

This poster continues to be celebrated by collectors and art enthusiasts as an evocative piece of advertising history, embodying the elegance, humor, and extravagance that defined both Maxim’s and Sem’s artistic vision.

Original poster

Gastronomy - Caricature - France

Good condition, traces of folds