Created at the height of a glamorous era, this 1969 poster by American illustrator Steve Carpenter captures the timeless allure and cosmopolitan charm of Monte Carlo. Commissioned by the Direction du Tourisme et des Congrès de la Principauté de Monaco, it was part of a wider campaign to promote the region as a luxury travel destination to an international audience.
The poster encapsulates the prestige, romance, and thrill that Monte Carlo has long represented. From its opulent casinos and grand hotels to its renowned motorsport events and Mediterranean elegance, the composition evokes the fantasy and excitement of a Riviera getaway. Monte Carlo, with its unique blend of old-world European splendor and modern luxury, is depicted as a dreamscape of high society and perpetual summer.
Steve Carpenter, known for his work in advertising and fashion illustration, lent a distinctive artistic style that fused vibrant color with dynamic layout. His commercial work frequently brought a fashionable sensibility to travel posters, and this piece is no exception. It serves as a beautiful example of how illustration was used during the mid-20th century to market not just a place, but an experience—glamour, leisure, and exclusivity.
Today, this poster is a prized collectible, admired by enthusiasts of vintage travel art and Monaco's enduring mythos. It stands as both a snapshot of 1960s Riviera culture and a fine example of artistic promotional design.
Automobile - Monaco - Pop-art - Monaco - Casino
Printed by Draeger in Paris
Good condition, slight creases
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