Circa 1970 original travel poster by Georg Gerster for Ethiopian Airlines, titled "The Key to the Hidden Empire," captures the allure and mystique of Ethiopia. This vibrant and evocative poster promotes Ethiopian Airlines as the gateway to a land rich in history, culture, and natural wonders. The phrase "The pulsating colour and excitement of a Christian festival in Ethiopia celebrated here against the backdrop of one of Lalibela's 11 rock churches, acclaimed a wonder of the world," encapsulates the unique and enthralling experience that awaits travelers.
Georg Gerster, a renowned Swiss photographer and pioneer in aerial photography, is celebrated for his ability to capture the essence of landscapes from an elevated perspective. His work often reveals the beauty and complexity of the world's most intriguing locations. Gerster's collaboration with Ethiopian Airlines for this poster exemplifies his talent for highlighting the distinctiveness of a destination, encouraging travelers to explore its hidden treasures.
Ethiopia, often referred to as the "hidden empire," boasts a wealth of cultural and historical sites. Among its most iconic landmarks are the rock-hewn churches of Lalibela, a UNESCO World Heritage site. These 11 monolithic churches, carved directly into the rock in the 12th century, are renowned for their architectural ingenuity and spiritual significance. Lalibela is a pilgrimage site for Ethiopian Orthodox Christians and a marvel of medieval engineering.
The poster emphasizes the vibrancy and dynamism of Ethiopia's Christian festivals. These events are characterized by their colorful ceremonies, traditional music, and communal spirit, reflecting the deep-rooted faith and cultural heritage of the Ethiopian people. The backdrop of Lalibela's rock churches adds a layer of historical and spiritual depth to the celebration, making it a compelling visual and cultural experience.
Ethiopian Airlines, established in 1945, has played a crucial role in connecting Ethiopia to the world. The airline has been instrumental in promoting tourism and showcasing Ethiopia's unique attractions to international travelers. By featuring the work of Georg Gerster, Ethiopian Airlines underscores its commitment to excellence and its role as a bridge to the nation's rich heritage and stunning landscapes.
Airline - Tourism - Photography - Ethiopia
The pulsating color and excitement of a Christian festival in Ethiopia celebrated here against the backdrop of one of Lalibela's 11 rock churches, acclaimed a wonder of the world
Arte Grafiche amilcare Pizzi Milan
Good condition, slight creases
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