The 1968 original poster by El Tigre for "Eddie Barclay et toute son équipe vous présentent leurs meilleurs vœux - New York Saint-Tropez" stands as an iconic piece of mid-century French promotional art. This poster was created to send New Year’s wishes from the legendary music producer Eddie Barclay and his team, capturing the glamorous lifestyle associated with Barclay's world of music, luxury, and sophistication.
Eddie Barclay was a major figure in the French music scene, famous for his production work and for founding the influential Barclay Records label. He was also known for hosting lavish parties in glamorous locales such as Saint-Tropez, which became synonymous with French Riviera chic in the 1960s. This poster encapsulates the spirit of that era, blending the cosmopolitan allure of New York with the sun-soaked, carefree atmosphere of Saint-Tropez.
The poster, designed by El Tigre, reflects the style and exuberance of the 1960s, characterized by bold typography, dynamic compositions, and vibrant colors. El Tigre, a well-known figure in graphic design at the time, was adept at creating visually striking promotional material that connected with the contemporary audience's sense of style and modernity.
The juxtaposition of New York and Saint-Tropez in the poster not only highlights the international reach of Eddie Barclay’s music empire but also evokes the contrasting yet complementary energies of these two iconic destinations—New York representing urban sophistication and Saint-Tropez epitomizing Mediterranean glamour.
This poster is a snapshot of the era’s cultural milieu, where music, fashion, and social life intertwined in a vibrant and aspirational way. It’s a piece that collectors of vintage posters and memorabilia cherish, not just for its aesthetic appeal but also for its association with a key figure in French music history and a time of exuberant creativity and luxury.
The 1968 poster by El Tigre is a valuable artifact of French pop culture, representing the intersection of music, art, and the glamorous lifestyle that Eddie Barclay embodied. It continues to be a sought-after item for collectors and enthusiasts who appreciate the unique blend of cultural history and visual art from this period.
Music
Send you their best wishes - New York Saint-Tropez
Ateliers Lalande Wissous
Good condition, pinholes
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