Illustrated Pall Mall budget 6D New series 1896

This original lithograph by British painter and illustrator Maurice Greiffenhagen was published in 1896 as Plate 24 in Les Maîtres de l’Affiche, the prestigious poster art series curated by Jules Chéret. Designed to promote the Illustrated Pall Mall Budget magazine’s new series, the poster radiates the graphic boldness of the fin-de-siècle era with its striking palette of red, black, and yellow.

Greiffenhagen (1862-1931), a Royal Academician and influential teacher at Glasgow School of Art, was known for his elegant illustrations, portraiture, and symbolic paintings. Here, his dynamic Art Nouveau-inspired composition captures a fashionable woman in dramatic silhouette, holding a copy of the magazine as her red cloak and feathered hat sweep across the design with confident modernity.

Published in Paris with the Les Maîtres de l’Affiche blindstamp lower right, this lithograph encapsulates the era’s fascination with print media, advertising, and the stylishly assertive woman as an icon of cultural sophistication. It is a rare and timeless collectible from the golden age of illustrated posters.

Advertising - Press - United Kingdom

The masters of posters Pl.24

Printed by Chaix

Good condition, one stain