This 1958 original poster, designed by the renowned French illustrator Paul Ordner, was produced to promote the prestigious Concours Hippique (equestrian competition) held during the Easter festivities in Biarritz, at the Terrain d’Aguiléra. Organized under the auspices of the Société Hippique Française, this event reflects the post-war revival of regional and national sporting traditions in France.
The poster captures the elegance and intensity associated with show jumping events, which were gaining popularity in France during the 1950s, not just as elite sport but also as family-friendly spectacles. With a total prize fund of 1,500,000 francs, this competition attracted top riders and horses from across the country.
Paul Ordner, known for his dynamic illustrations in the realms of sports and advertising, created many such posters that combined clarity, movement, and graphic flair. This example, produced by A.A.T. – Paris, is a fine piece of mid-century French equestrian culture, blending competitive spirit with the leisure and charm of Biarritz as a holiday destination.
Today, this poster stands as a collectible artifact of France’s sporting heritage and its rich tradition of illustrated promotional art.
Sport - Basque Country - Horse Riding
Société Hippique Française
Printed by A.A.T. in Paris
Good condition, dirt
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