This 1979 Emprunt SNCF poster by Doutreleau is a bold example of late-70s French graphic design, combining vivid color contrast and strong geometry to energize a message of public investment. By this time, the TGV project was moving into high gear, and SNCF was positioning itself as a symbol of national pride and modern innovation.
Doutreleau’s use of visual rhythm and dramatic angles would have commanded attention in public spaces, transforming financial communication into an act of visual persuasion. This poster is sought after today not only for its period design but for its association with one of France’s most ambitious infrastructure eras—an artifact of industrial art in service of national vision.
Economy - Railway - France
Printed by Dufournet
Good condition
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