This striking original poster was created for the International DMV Mai-Pokal-Rennen, held at the legendary Motodrom Hockenheim on 12 May 1974. Designed by E. Koch, it is a vivid example of German motorsport poster art from the 1970s, capturing the intensity, speed, and technical daring of motorcycle and sidecar racing at its peak.
The composition is dominated by a dramatic racing scene featuring sidecar motorcycles hurtling through a bend, riders crouched low with precision and courage. Koch’s dynamic brushwork conveys motion and danger, while the exaggerated perspective pulls the viewer directly into the race. The helmets, streamlined fairings, and close proximity of the machines underline the extreme physicality and teamwork required in sidecar competition.
In the background, the recognizable architecture of the Hockenheim circuit anchors the scene geographically, while prominent branding—most notably Conti tyres—reflects the close relationship between motorsport and industrial sponsors during this period. The tall timing tower, rendered in bright yellow, adds vertical balance and reinforces the sense of organized, high-level competition.
The typography is bold and functional, typical of German sporting posters of the era. The red lettering immediately draws attention to the event’s title and location, while the clear layout efficiently communicates essential details: international status, multiple motorcycle classes, date, and start time. This balance between expressive illustration and informational clarity was a hallmark of successful racing posters.
As a 1974 original, Motodrom Hockenheim – Int. DMV Mai-Pokal-Rennen stands as both a historical document and a powerful graphic work. It reflects the golden age of European motorcycle racing and preserves the atmosphere of a time when circuits like Hockenheim were central to international motorsport culture. Today, the poster is highly valued for its visual energy, authenticity, and strong connection to racing history.
Original Poster
Sport - Automobile - Motorcycle - Germany
Good condition, slight creases
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