{"title":"Hugon Roland","description":null,"products":[{"product_id":"ap_05996","title":"France - Antibes - Juan les pins Circa 1950","description":"\u003cp data-start=\"114\" data-end=\"434\"\u003eThis vibrant circa 1950 poster by Roland Hugon promoting Antibes–Juan-les-Pins perfectly captures the spirit of the French Riviera in the postwar years—sun-drenched, modern, and irresistibly stylish. It reflects a moment when tourism imagery embraced bold abstraction to evoke atmosphere rather than simply depict place.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"809\"\u003eAt the center of the composition, a sailboat with a striking red and black sail cuts vertically through the image, creating a strong geometric anchor. Behind it, an oversized radiant sun dominates the sky, rendered in expressive, almost painterly strokes. This exaggerated sun becomes both a symbol of the Mediterranean climate and a visual metaphor for warmth and leisure.\u003c\/p\u003e\n\u003cp data-start=\"811\" data-end=\"1193\"\u003eHugon’s approach is distinctly modernist. The scene is constructed through simplified forms and flat areas of color—deep blues, bright yellows, greens, and reds—arranged in a balanced yet dynamic composition. Elements of the landscape, including the coastline, vegetation, and distant boats, are suggested rather than detailed, giving the poster a sense of spontaneity and movement.\u003c\/p\u003e\n\u003cp data-start=\"1195\" data-end=\"1482\"\u003eThe inclusion of fine linear drawings within the composition—figures, boats, and architectural hints—adds a playful contrast to the bold color blocks. This interplay between line and color is characteristic of mid-century graphic design, where clarity and creativity were equally valued.\u003c\/p\u003e\n\u003cp data-start=\"1484\" data-end=\"1736\"\u003eTypography is clean and elegant, with “ANTIBES • JUAN LES PINS” prominently displayed at the bottom, followed by “Riviera – France – Côte d’Azur.” The restrained lettering allows the image to take center stage while clearly identifying the destination.\u003c\/p\u003e\n\u003cp data-start=\"1738\" data-end=\"2041\"\u003eCreated during a period when the Côte d’Azur was reasserting itself as a premier international destination, the poster embodies the allure of seaside leisure, sailing, and artistic sophistication. It presents the Riviera not just as a place, but as an experience—bright, modern, and full of possibility.\u003c\/p\u003e\n\u003cp data-start=\"2043\" data-end=\"2251\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eToday, Hugon’s poster stands as a quintessential example of mid-20th-century travel advertising, where abstraction, color, and composition come together to evoke the timeless charm of the Mediterranean coast.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eTourism - Provence - Alps - Riviera Côte d'Azur\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Advertising Campaign in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, minor restorations\u003c\/p\u003e","brand":"Hugon Roland","offers":[{"title":"100 x 60 \/ A  \/ On Linen","offer_id":53552887169351,"sku":null,"price":1200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_05996Insta2.jpg?v=1774618917"},{"product_id":"ap_01902","title":"Quinzaine impériale 1942","description":"\u003cp\u003e\u003cspan\u003eThe \"Quinzaine impériale\" was an event organized for propaganda purposes by the Vichy government.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn the eyes of the regime, the Empire was the last vestige of the country's greatness on the international scene. All of the state's constituted bodies were put to work to promote a taste for the Empire among young people and to give them a taste for physical effort through sporting events.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAn intense propaganda campaign, including the colonial theme, was then put in place, especially through the controlled press.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSport - Athletics - Colony - Sports competitions\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Hugon Roland","offers":[{"title":"21 x 15 \/ A  \/ On Linen","offer_id":46506854187335,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_01902Insta2.jpg?v=1712612771"},{"product_id":"ap_08905","title":"8 jours de neige blanche, une années de joues roses SNCF 1938","description":"\u003cp\u003eBeautiful original poster, very rare, produced for the SNCF to promote the mountain sites in the 30s.\u003cbr\u003e\u003cbr\u003eIt was realized by Roland Hugon. It shows a little boy, mischievous and full of vitality, snowball in hand, hiding behind a pair of wooden skis...\u003cbr\u003e\u003cbr\u003eOne of the first advertising posters of the Societé Nationale des Chemins de fer Français after the reunion of the different railway companies.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePaul Martial Paris\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Hugon Roland","offers":[{"title":"100 x 62 \/ A+  \/ On Linen","offer_id":41595106066617,"sku":null,"price":1300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_08905Insta2.jpg?v=1677669532"},{"product_id":"ap_10540","title":"1er Mai Le travail est à l'honneur 1942","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eWar 39-45 - Politics - Industry\u003c\/p\u003e\n\u003cp\u003eGood condition, folds\u003c\/p\u003e","brand":"Hugon Roland","offers":[{"title":"41 x 31 \/ A","offer_id":42979049242809,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_10540_d6c9a257-bfd2-4945-ab24-3530aba43835.jpg?v=1666634816"},{"product_id":"ap_11874","title":"8 jours de neige blanche, une années de joues roses 1938","description":"\u003cp data-start=\"130\" data-end=\"488\"\u003eThis 1938 original travel poster, designed by Roland Hugon, was commissioned by the Société Nationale des Chemins de Fer Français (SNCF) to promote winter sports tourism in France. With its charming Art Deco aesthetic and inviting imagery, the poster encourages families to embrace the joys of skiing and the benefits of fresh mountain air.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"926\"\u003eThe artwork captures a delightful winter scene: a rosy-cheeked child in a white snowsuit with red accents playfully peeking out from behind a pair of upright wooden skis. The child’s bright, happy expression conveys the excitement and wholesomeness of a snowy getaway in the French Alps or Pyrenees. The crisp blue sky and snow-covered peaks in the background evoke a sense of pure winter adventure and well-being.\u003c\/p\u003e\n\u003cp data-start=\"928\" data-end=\"1338\"\u003eThe slogan, \"8 Jours de Neige Blanche – Une Année de Joues Roses\" (translated as \u003cem data-start=\"1013\" data-end=\"1061\"\u003e\"8 Days of White Snow – A Year of Rosy Cheeks\"\u003c\/em\u003e), cleverly suggests that a short winter holiday will bring long-lasting health benefits, energy, and happiness. This reflects the era’s growing enthusiasm for outdoor recreation, skiing culture, and the idea of winter sports as a way to rejuvenate the body and mind.\u003c\/p\u003e\n\u003cp data-start=\"1340\" data-end=\"1721\"\u003eThe SNCF logo in the top left corner indicates that this was an official railway advertisement, emphasizing the ease of access to France’s renowned ski resorts by train. This poster exemplifies pre-war French graphic design, with its elegant typography, clean composition, and vibrant color palette, making it a highly collectible piece of vintage ski and travel art.\u003c\/p\u003e\n\u003cp\u003eRailway - Ski - Mountain - France\u003c\/p\u003e\n\u003cp\u003eOriginal old poster for the SNCF and the promotion of mountain sites in the 1930s - A mischievous little boy full of vitality, snowball in hand, hides behind a pair of wooden skis... One of the first advertising posters for the Société Nationale des Chemins de Fer Français after the meeting of the different railway companies...\u003c\/p\u003e\n\u003cp\u003ePrinted by Paul Martial in Paris\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Hugon Roland","offers":[{"title":"100 x 62 \/ A+  \/ On Linen","offer_id":51053822804295,"sku":null,"price":1300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_11874Insta2.jpg?v=1742480160"},{"product_id":"ap_21917","title":"1er Mai fête du travail Le travail est à l'honneur 1942","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eWar 39-45\u003c\/p\u003e\n\u003cp\u003ePétain\u003c\/p\u003e\n\u003cp\u003eGood condition, creases, small tears\u003c\/p\u003e","brand":"Hugon Roland","offers":[{"title":"120 x 160 \/ B","offer_id":50000608624967,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21917_0fd1bf77-1cbf-4205-86c4-bdf33604ab32.jpg?v=1723634376"},{"product_id":"ap_23403","title":"Côte d'Azur partez PLM - Le pays de votre rêve est au bout de votre nuit 1937","description":"\u003cp data-start=\"170\" data-end=\"382\"\u003eThis stunning 1937 original travel poster by Roland Hugon was commissioned by the PLM (Paris-Lyon-Méditerranée) railway company to promote luxurious overnight travel to the Côte d’Azur, the fabled French Riviera.\u003c\/p\u003e\n\u003cp data-start=\"384\" data-end=\"854\"\u003eRoland Hugon’s Art Deco composition captures the dreamlike allure of the South of France. Against a luminous indigo sky sprinkled with stars, the poster depicts an idyllic coastal village with pastel Mediterranean architecture, palm trees, and sleek white yachts draped in nautical flags, symbolising effortless glamour and affluence. In the foreground, a streamlined black PLM train cuts across midnight tracks, illuminated by the bright promise of dawn on the Riviera.\u003c\/p\u003e\n\u003cp data-start=\"856\" data-end=\"1163\"\u003eThe slogan \u003cem data-start=\"867\" data-end=\"918\"\u003e“Le pays de votre rêve est au bout de votre nuit”\u003c\/em\u003e (The land of your dreams is at the end of your night) evokes the poetic fantasy of boarding a night train in Paris and waking up by azure seas, golden light, and coastal luxury – an irresistible invitation during the golden age of train travel.\u003c\/p\u003e\n\u003cp data-start=\"1165\" data-end=\"1423\"\u003eRoland Hugon was an established French graphic artist celebrated for his refined Art Deco style, vivid colours, and elegant geometry. His posters, often advertising rail, maritime, and airline travel, captured the optimism and chic modernity of 1930s France.\u003c\/p\u003e\n\u003cp data-start=\"1425\" data-end=\"1730\"\u003ePrinted by Editions Real Marseille, this poster stands as an icon of pre-war French tourism advertising, where PLM’s visual campaigns defined modern travel culture. Today, it remains a collector’s treasure for Art Deco enthusiasts, Francophiles, and interior designers seeking authentic Riviera nostalgia.\u003c\/p\u003e\n\u003cp\u003eTourism - Railway - French Riviera\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Paul Martial in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Hugon Roland","offers":[{"title":"100 x 62 \/ A  \/ On Linen","offer_id":51875327639879,"sku":null,"price":3500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_23403Insta2.jpg?v=1751986861"}],"url":"https:\/\/galerie1881.com\/en\/collections\/hugon-roland\/39-45.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}