{"title":"Krebs Rolf","description":null,"products":[{"product_id":"ap_03265","title":"Oberland Bernois Circa 1960","description":"\u003cp data-start=\"150\" data-end=\"578\"\u003eStep into the tranquil grandeur of the Swiss Alps with this striking \u003cstrong data-start=\"219\" data-end=\"251\"\u003eoriginal 1960s travel poster\u003c\/strong\u003e by Swiss graphic designer \u003cstrong data-start=\"278\" data-end=\"292\"\u003eRolf Krebs\u003c\/strong\u003e, commissioned to promote the \u003cstrong data-start=\"322\" data-end=\"342\"\u003eBernese Oberland\u003c\/strong\u003e—a jewel of alpine tourism in Switzerland. A testament to mid-century European travel advertising, this piece captures the awe-inspiring scale and serenity of the alpine region through the lens of natural beauty and wholesome adventure.\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"1208\"\u003eIn this visually captivating scene, a mother and three children are shown standing at a scenic overlook, gazing out over a serpentine glacial river that carves its way through a dramatic mountain valley. The snowy peaks of the Bernese Alps rise like titans in the background, their majesty intensified by the sharp clarity and deep blue of the sky. The family’s vibrant clothes provide a human scale to the vast natural tableau, symbolizing postwar prosperity and the rise of family tourism in Switzerland. The photograph doesn't just sell a destination—it sells a dream of wholesome discovery and peaceful connection to nature.\u003c\/p\u003e\n\u003cp data-start=\"1210\" data-end=\"1836\"\u003eKrebs’s masterstroke lies in his \u003cstrong data-start=\"1243\" data-end=\"1273\"\u003eclean and modernist design\u003c\/strong\u003e, with simple \u003cstrong data-start=\"1287\" data-end=\"1312\"\u003esans-serif typography\u003c\/strong\u003e stating \u003cem data-start=\"1321\" data-end=\"1341\"\u003e“Oberland Bernois”\u003c\/em\u003e and \u003cem data-start=\"1346\" data-end=\"1356\"\u003e“Suisse”\u003c\/em\u003e, perfectly in tune with Swiss International Style. The lack of clutter allows the landscape to breathe, giving the viewer a strong emotional sense of space and wonder. There’s a subtle narrative here too—a portrayal of a family holiday that promises purity, safety, and unforgettable views in the heart of Europe. These values resonated deeply during the 1960s boom in European tourism, when the Alps were being rediscovered by middle-class travelers seeking restorative escapes.\u003c\/p\u003e\n\u003cp data-start=\"1838\" data-end=\"2194\"\u003eThis original vintage poster is not only a promotional tool but a \u003cstrong data-start=\"1904\" data-end=\"1929\"\u003ecultural time capsule\u003c\/strong\u003e—a symbol of the optimism and simplicity that defined postwar Swiss tourism. Its aesthetic quality, photographic realism, and typographic restraint also reflect the broader evolution of design in Switzerland at the time, where function and beauty merged seamlessly.\u003c\/p\u003e\n\u003cp data-start=\"2196\" data-end=\"2462\"\u003eCollectors of vintage travel ephemera or lovers of mid-century Swiss design will appreciate this piece not only for its historical value but for its enduring visual power. Framed on a wall, it still whispers the timeless allure of the mountains, family, and freedom.\u003c\/p\u003e\n\u003cp\u003eSwitzerland - Mountain - Tourism\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Brugger AG in Meiringen\u003c\/p\u003e\n\u003cp\u003eGood condition, small tears\u003c\/p\u003e","brand":"Krebs Rolf","offers":[{"title":"100 x 64 \/ A","offer_id":51584948633927,"sku":null,"price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_03265Insta2.jpg?v=1757111729"},{"product_id":"ap_21051","title":"Suisse Interlaken Circa 1970","description":"\u003cp data-start=\"143\" data-end=\"372\"\u003eThis beautiful original travel poster from circa 1970 was designed by Swiss photographer and poster artist Rolf Krebs, promoting Interlaken, one of Switzerland’s most iconic destinations nestled between Lake Thun and Lake Brienz.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"785\"\u003eThe poster captures a vivid springtime scene with a neatly composed foreground of blooming red tulips and multicoloured alpine flowers, set against the lush green meadows of Interlaken. Beyond rises the imposing snow-covered Jungfrau massif, framed by dark wooded hills and clear blue skies. Krebs’ composition accentuates the contrasting beauty of Switzerland’s floral abundance and dramatic alpine landscapes.\u003c\/p\u003e\n\u003cp data-start=\"787\" data-end=\"1096\"\u003eThe typography is simple and bold, with “INTERLAKEN” printed in striking yellow uppercase letters at the top and “Schweiz Suisse Switzerland” printed below, positioning this design within the modernist Swiss Style era, echoing clarity, precision, and direct visual communication for an international audience.\u003c\/p\u003e\n\u003cp data-start=\"1098\" data-end=\"1359\"\u003ePosters like this were commissioned by Swiss tourism boards during the 1960s-70s to reinforce Switzerland’s image as a clean, peaceful, and breathtaking destination, ideal for nature lovers, hikers, and travellers seeking pure alpine air and idyllic landscapes.\u003c\/p\u003e\n\u003cp data-start=\"1361\" data-end=\"1580\"\u003eHighly collectible for its photographic clarity and nostalgic aesthetic, this poster is perfect for alpine-inspired interiors, mid-century travel collections, or celebrating Swiss natural beauty in your design curation.\u003c\/p\u003e\n\u003cp\u003eTourism - Photography - Switzerland\u003c\/p\u003e\n\u003cp\u003ePolygraphic company Laupen\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Krebs Rolf","offers":[{"title":"101 x 64 \/ A","offer_id":49354143400263,"sku":null,"price":800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21051Insta2.jpg?v=1752152705"},{"product_id":"ap_21052","title":"Suisse Jungfrau Region Lauterbrunnen Circa 1970","description":"\u003cp\u003eThe circa 1970 original travel poster \u003cem\u003eSuisse Jungfrau Region Lauterbrunnen\u003c\/em\u003e, designed by Swiss artist Rolf Krebs, beautifully captures the serene majesty of Switzerland's Jungfrau Region, particularly the idyllic village of Lauterbrunnen. This poster, like many travel advertisements of the time, aimed to transport viewers into the picturesque Alpine landscapes, enticing them to explore the natural beauty and tranquility of the Swiss mountains.\u003c\/p\u003e\n\u003cp\u003eThe artwork features a panoramic view of Lauterbrunnen Valley, framed by the towering snow-capped peaks of the Jungfrau, Mönch, and Eiger mountains. Krebs masterfully uses a combination of vibrant greens from the valley floor and stark whites of the surrounding mountains to evoke a sense of awe and grandeur. The quaint village of Lauterbrunnen, with its charming wooden chalets and cascading waterfalls, adds a sense of serenity to the dramatic landscape, emphasizing Switzerland’s timeless appeal as a destination for nature lovers and adventure seekers.\u003c\/p\u003e\n\u003cp\u003eThis poster is emblematic of mid-20th-century travel art, which emphasized both the natural beauty of destinations and the sense of escape they offered. The simple yet evocative design showcases the unspoiled wilderness of the Bernese Oberland, a region renowned for its hiking trails, skiing resorts, and breathtaking vistas. Lauterbrunnen, with its iconic Staubbach Falls, is prominently depicted, serving as a gateway to the larger Jungfrau Region and its endless opportunities for outdoor exploration.\u003c\/p\u003e\n\u003cp\u003eRolf Krebs' poster is not only a promotional piece but also a work of art that invites viewers to experience the Swiss Alps in all their grandeur. It reflects the era’s focus on travel as an immersive, rejuvenating experience, and the poster continues to be a cherished collector’s item, representing both the nostalgia of vintage travel advertising and the timeless allure of Switzerland’s natural landscapes.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eTourism - Photography - Switzerland\u003c\/p\u003e\n\u003cp\u003ePolygraphic company Laupen\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Krebs Rolf","offers":[{"title":"101 x 64 \/ A","offer_id":49354143498567,"sku":null,"price":800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21052Insta2.jpg?v=1728572164"}],"url":"https:\/\/galerie1881.com\/en\/collections\/krebs-rolf.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}