{"title":"Morvan Hervé","description":null,"products":[{"product_id":"ap_00067","title":"Foire de Paris Salon des vins 1973","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eHervé Morvan's original poster for the 1973 Foire de Paris is an emblematic work that embodies the spirit of this popular exhibition and showcases the artist's creative talent.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Foire de Paris, an annual event of international stature, is a place where innovation, design and diversity come to the fore. Morvan's poster for the 1973 edition captures this essence, using striking visual elements and a vivid color palette.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe year 1973 was a period marked by bold, experimental artistic trends. Morvan's poster for the Foire de Paris is a prime example, with its striking geometric shapes and vibrant colors reflecting the energy of the time.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHervé Morvan succeeded in capturing the dynamic atmosphere and innovative character of the Foire de Paris through his design. Abstract shapes and vivid colors intertwine to create a visually stimulating composition, encouraging the viewer to engage with the event and explore its many facets.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHervé Morvan's original poster for the 1973 Paris Fair is a work that transcends its promotional role to become an artistic piece in its own right. It testifies to the power of visual art to communicate ideas, emotions and messages. This poster continues to attract the interest of art lovers, collectors and all those who appreciate the creative expression and visual culture of its time.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTourism - Alcohol\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"55 x 39 \/ A","offer_id":46494325735751,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_00067Insta2.jpg?v=1692183781"},{"product_id":"ap_05028","title":"55e salon de l'auto cycle et moto 1968","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Automobile\u003c\/p\u003e\n\u003cp\u003eParis Porte de Versailles\u003c\/p\u003e\n\u003cp\u003eBedos \u0026amp; Cie Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of tape\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"50 x 39 \/ A","offer_id":46494323736903,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_05028_bafbe865-1b55-4463-b0d5-8a75165dc051.jpg?v=1680881327"},{"product_id":"ap_04815","title":"Jeunesse au plein air 1951","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eChildhood - Holidays - Mountain\u003c\/p\u003e\n\u003cp\u003e For the benefit of holiday camps\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Bedos \u0026amp; cie in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, one crease\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"32 x 24 \/ A-","offer_id":51460887413063,"sku":null,"price":200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_04815_d19c8536-90d9-4dc2-90f4-09d22ebf1bf4.jpg?v=1745073628"},{"product_id":"ap_01307","title":"Le havre 450ème anniversaire 1967","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Industry - Boat\u003c\/p\u003e\n\u003cp\u003eSalamandre 1517-1967\u003c\/p\u003e\n\u003cp\u003ePrinted by Bedos \u0026amp; Cie in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"50 x 33 \/ A","offer_id":51053789806919,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_01307_810776b2-b00e-4bfb-8aa7-ca61436de8bd.jpg?v=1739886149"},{"product_id":"ap_01369","title":"Billecart Champagne Circa 1960","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eAlcohol - Champagne - Advertising\u003c\/p\u003e\n\u003cp\u003eChampagne that crosses centuries\u003c\/p\u003e\n\u003cp\u003eGood condition, folds\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"40 x 60 \/ A","offer_id":46506858479943,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_01369_05444c59-e284-44af-be90-465c1afc149b.jpg?v=1737903094"},{"product_id":"ap_02126","title":"63e salon de l'auto et de la moto 1976","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Automobile - France\u003c\/p\u003e\n\u003cp\u003ePorte de Versailles\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Bedos \u0026amp; Cie in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, creases, small tears on the edges\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"52 x 39 \/ A-","offer_id":50858213540167,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_02126_234786cf-abdb-4d6f-b427-206d3cee857a.jpg?v=1736519316"},{"product_id":"ap_02134","title":"62e salon de l'auto cycle et moto 1975","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Automobile - France\u003c\/p\u003e\n\u003cp\u003eWe are exhibiting - Motor show\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Bedos \u0026amp; Cie in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, creases\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"120 x 80 \/ A-","offer_id":50858200269127,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_02134_27088a19-eec3-4983-92fc-b5693df45343.jpg?v=1736516631"},{"product_id":"ap_09925","title":"TAI La route de Tahiti  Circa 1950","description":"\u003cp\u003eTravel poster made around the 1950s by the famous poster artist Hervé Morvan 🇫🇷 (1917-1980) to promote the flights to Tahiti of TAI, a former French airline. (Transports Aériens Intercontinentaux)\u003c\/p\u003e\n\u003cp\u003eAirline - Tourism - French Polynesia\u003c\/p\u003e\n\u003cp\u003eIntercontinental air transport France\u003c\/p\u003e\n\u003cp\u003eLa Vasselais Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, a trace of fold\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"100 x 63 \/ A  \/ On Linen","offer_id":41595115077817,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_09925insta2.jpg?v=1655299927"},{"product_id":"ap_14712","title":"Bouquet d'affiches 1978","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBeautiful original poster by Hervé Morvan entitled \"Bouquet d'affiches\". Having produced over 500 posters throughout his career, Hervé Morvan has earned a solid international reputation for his vibrant, bold and visually distinct posters. Cultivating his skills at the Ecole des Arts Appliqués in Paris, Morvan's artistic ability was highly valued at a young age.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBeginning his career in 1942 designing a poster for the film Strong Head, Morvan quickly developed his signature style that incorporates bright colors and soft lines, building a strong commercial career working with international and classic brands including Bally, Gitanes, Savora and Perrier.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExhibition\u003c\/p\u003e\n\u003cp\u003eNational Library\u003c\/p\u003e\n\u003cp\u003eBedos \u0026amp; Cie Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"56 x 40 \/ A+","offer_id":42608198025401,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_14712Insta2.jpg?v=1678793808"},{"product_id":"ap_14713","title":"Bouquet d'affiches 1978","description":"\u003cp\u003e\u003cspan\u003eVery nice original lithograph by Hervé Morvan entitled \"Bouquet d'affiches\" and numbered 23\/100 and signed. Having produced over 500 posters throughout his career, Hervé Morvan has earned a solid international reputation for his vibrant, bold and visually distinct posters. Cultivating his skills at the Ecole des Arts Appliqués in Paris, Morvan's artistic ability was highly valued at a young age.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBeginning his career in 1942 by designing a poster for the film Strong Head, Morvan quickly developed his signature style that incorporates bright colors and soft lines, building a strong commercial career working with international and classic brands including Bally, Gitanes, Savora and Perrier.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExhibition\u003c\/p\u003e\n\u003cp\u003eBedos \u0026amp; Cie Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"40 x 49 \/ A+","offer_id":42608198058169,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_14713Insta2.jpg?v=1662231500"},{"product_id":"ap_15145","title":"61e salon de l'Auto et de la Moto 1974","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBeautiful poster of exhibition of 1974 par Hervé Morvan for the 61st Car and Motorcycle Show in Paris. Hervé Morvan, born on March 18, 1917 in Plougastel-Daoulas (Finistère), and died on April 1, 1980 in Paris, is a French illustrator and poster artist. Author of more than 150 film posters, we also owe him images for the wine Gévéor, Gitanes cigarettes, Kelton watches, record sleeves for the Bordas sound selections.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExhibition - Automobile\u003c\/p\u003e\n\u003cp\u003ePorte de Versailles\u003c\/p\u003e\n\u003cp\u003eBedos \u0026amp; Cie Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"52 x 38 \/ A  \/ On Linen","offer_id":42608397910201,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_15145Insta2.jpg?v=1684083992"},{"product_id":"ap_19496","title":"Foire Internationale de Lyon 1972","description":"\u003cp\u003eThe 1972 original poster by Hervé Morvan for the \"Foire Internationale de Lyon\" is a quintessential example of 1970s graphic design, blending vibrant colors and dynamic composition to capture the viewer's attention.\u003c\/p\u003e\n\u003cp\u003eThe poster prominently features a lively and stylized illustration, characteristic of Morvan's work. The use of bold colors, especially the rich blue and vivid red, creates a striking contrast that draws the eye. The central image is an abstract, geometric interpretation of Lyon’s architectural and cultural elements, seamlessly blending tradition with modernity.\u003c\/p\u003e\n\u003cp\u003eThe artwork reflects Morvan’s ability to convey a sense of movement and excitement, fitting for an international fair meant to showcase innovation and diversity. The abstract forms and vivid palette evoke a sense of global interconnectedness and cultural exchange, aligning perfectly with the fair’s objectives.\u003c\/p\u003e\n\u003cp\u003eThis poster is a fine representation of Morvan’s style, combining artistic flair with commercial appeal. It stands as a vibrant piece of 1970s design history, embodying the era’s aesthetic sensibilities and the cultural significance of international fairs. The \"Foire Internationale de Lyon\" poster is not only an effective advertisement but also a piece of art that captures the zeitgeist of its time.\u003c\/p\u003e\n\u003cp\u003eExhibition - Rhône - France\u003c\/p\u003e\n\u003cp\u003eGauthier Villeurbanne\u003c\/p\u003e\n\u003cp\u003eGood condition, folds, tears\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"100 x 62 \/ A-","offer_id":48646961889607,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_19496Insta2.jpg?v=1718982803"},{"product_id":"ap_19463","title":"26e salon de l'enfance jeunesse famille 1950","description":"\u003cp\u003eHervé Morvan, a prominent figure in mid-20th-century French graphic design, created an enduring image for the 26th Salon de l'Enfance, Jeunesse, Famille. This event, held at the Palais de la Défense in November 1950, celebrated childhood and family with a focus on the latest advancements and products for young people.\u003c\/p\u003e\n\u003cp\u003eMorvan's poster stands out with its charming and playful design, capturing the essence of the event. His use of vibrant colors and whimsical illustrations appeals directly to both children and adults, drawing them into the joyful atmosphere of the salon. The artwork effectively communicates the event's family-friendly nature and its dedication to nurturing and celebrating youth.\u003c\/p\u003e\n\u003cp\u003eThis poster not only served as an advertisement but also as a piece of art that encapsulates the spirit of post-war optimism and the importance of family in rebuilding society. Morvan's work is a testament to his ability to blend artistic beauty with commercial appeal, making it a memorable part of the history of French graphic design.\u003c\/p\u003e\n\u003cp\u003eExhibition\u003c\/p\u003e\n\u003cp\u003ePalais de la Défense - SNCF\u003c\/p\u003e\n\u003cp\u003eBaudelaire Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of tape, one fold\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"57 x 38 \/ A-","offer_id":49339587526983,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_19463Insta2.jpg?v=1718364105"},{"product_id":"ap_25005","title":"Champagne Billecart Circa 1960","description":"\u003cp data-start=\"223\" data-end=\"405\"\u003eThis lively circa 1960 advertising poster by Hervé Morvan for Billecart Champagne is a striking example of French mid-century commercial illustration at its most playful and elegant.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"768\"\u003eSet against a bold red background, the composition features a joyful black-clad figure riding an oversized champagne bottle as it sprays sparkling foam into a waiting glass. The image perfectly captures the festive energy associated with champagne while embracing the humor and graphic simplicity that made Morvan one of France’s most celebrated poster artists.\u003c\/p\u003e\n\u003cp data-start=\"770\" data-end=\"1147\"\u003eThe slogan, \u003cem data-start=\"782\" data-end=\"823\"\u003e“Le Champagne qui franchit les siècles”\u003c\/em\u003e (“The champagne that crosses the centuries”), highlights the historic prestige and enduring reputation of the Billecart champagne house. Morvan translates this idea visually through a composition that feels timeless yet unmistakably modern, combining bright flat colors, exaggerated movement, and witty visual storytelling.\u003c\/p\u003e\n\u003cp data-start=\"1149\" data-end=\"1532\"\u003eHervé Morvan became famous in postwar France for his cheerful and highly recognizable advertising imagery. His posters often relied on humor, minimal forms, and strong color contrasts to create instantly memorable visuals. Working during the golden age of illustrated advertising posters, Morvan helped define the visual culture of French consumer advertising in the 1950s and 1960s.\u003c\/p\u003e\n\u003cp data-start=\"1534\" data-end=\"1869\"\u003eThe poster also reflects the broader optimism and celebratory atmosphere of postwar France, when champagne advertising embraced pleasure, elegance, and conviviality. The dynamic figure, exploding bottle, and vivid palette create a sense of movement and joy perfectly suited to the luxury and festivity associated with French champagne.\u003c\/p\u003e\n\u003cp data-start=\"1871\" data-end=\"2234\"\u003eGraphically, the work is remarkably effective. The large white “BILLECART” lettering dominates the upper section, while the bright yellow and black typography below balances the energetic central image. The simplicity of the design gives the poster exceptional decorative power, making it highly attractive both as advertising history and as mid-century wall art.\u003c\/p\u003e\n\u003cp data-start=\"2236\" data-end=\"2548\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eToday, original Hervé Morvan posters are increasingly appreciated by collectors for their combination of humor, modernist design, and iconic French visual culture. This \u003cem data-start=\"2405\" data-end=\"2426\"\u003eBillecart Champagne\u003c\/em\u003e poster stands as a vibrant and charming example of vintage French advertising from the golden era of illustrated posters.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eAlcohol - Champagne - Advertisement - France - Marne\u003c\/p\u003e\n\u003cp\u003eChampagne that transcends centuries\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"40 x 60 \/ A","offer_id":53937946034503,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_25005Insta2.jpg?v=1779731185"}],"url":"https:\/\/galerie1881.com\/en\/collections\/morvan-herve\/tourisme.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}