{"title":"Mourgue P.","description":null,"products":[{"product_id":"ap_02317","title":"Jupon Impérial Circa 1900","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eFashion - Woman\u003c\/p\u003e\n\u003cp\u003eInstantly shrinking \u0026amp; widening\u003c\/p\u003e\n\u003cp\u003eGood condition, restorations, dirt\u003c\/p\u003e","brand":"Mourgue P.","offers":[{"title":"43 x 59 \/ B  \/ On Linen","offer_id":49355529814343,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_02317_6c88e40e-3c4b-4872-8cad-31bc05a51bb7.jpg?v=1712769898"},{"product_id":"ap_06825","title":"La Journée Serbe 1916","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eWar 14-18 - Serbia\u003c\/p\u003e\n\u003cp\u003eVery good state\u003c\/p\u003e","brand":"Mourgue P.","offers":[{"title":"79 x 120 \/ A+  \/ On Linen","offer_id":41595081982137,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_06825_5ed8010a-f5c4-4895-9473-b32383105f25.jpg?v=1648743079"},{"product_id":"ap_06835","title":"De Dion Bouton - La route libre?!!... Circa 1900","description":"\u003cp data-start=\"42\" data-end=\"471\"\u003eThis circa 1900 original advertising poster by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMourgue\u003c\/span\u003e\u003c\/span\u003e was created to promote the pioneering automobiles of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eDe Dion-Bouton\u003c\/span\u003e\u003c\/span\u003e, one of the most influential names in the early history of motoring. Titled \u003cem data-start=\"306\" data-end=\"329\"\u003e“La route libre ?!!…”\u003c\/em\u003e, the poster humorously captures the cultural shock provoked by the arrival of the automobile in rural France at the turn of the 20th century.\u003c\/p\u003e\n\u003cp data-start=\"473\" data-end=\"1004\"\u003eThe scene unfolds like a lively narrative tableau: a bright red De Dion-Bouton car barrels confidently through a village street, scattering geese, halting peasants, and astonishing onlookers. Farmers, children, and animals react with surprise or alarm, while the automobile’s occupants appear calm and assured—symbols of modernity moving through a world still rooted in tradition. The ironic caption, \u003cem data-start=\"874\" data-end=\"894\"\u003e“La route libre?!”\u003c\/em\u003e (“The open road?!”), underscores the tension between progress and the pre-automobile reality of shared roads.\u003c\/p\u003e\n\u003cp data-start=\"1006\" data-end=\"1436\"\u003eRendered in vivid colors and animated caricature, the poster reflects the Belle Époque taste for storytelling illustration. Mourgue’s style combines humor with clarity, making the technological message immediately accessible to a broad public. The prominently placed De Dion-Bouton sign emphasizes reliability, silence, and elegance—key selling points at a time when motorcars were still novelties and often viewed with suspicion.\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1855\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAs an early automotive advertising poster, this work is both historically and artistically significant. It documents the moment when cars began to redefine mobility and public space, while also showcasing the wit and visual charm that made French poster art of the period so influential. Today, it stands as a spirited testament to the dawn of motoring culture and the bold optimism of early automobile manufacturers.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eAutomotive - Advertising - Hauts de Seine - France\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSouples élégantes silencieuses - Courbevoie\u003c\/p\u003e\n\u003cp\u003eA. Norgeu Paris\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-formula='=GOOGLETRANSLATE(R[0]C[-26];\"fr\";\"en\")' data-sheets-userformat='{\"2\":4226,\"4\":{\"1\":2,\"2\":13228792},\"10\":2,\"15\":\"Arial\"}' data-sheets-value='{\"1\":2,\"2\":\"Good condition, tears\"}'\u003eGood condition, tears\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mourgue P.","offers":[{"title":"46 x 83 \/ A-","offer_id":42160788439225,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_06835Insta2.jpg?v=1770119749"}],"url":"https:\/\/galerie1881.com\/en\/collections\/mourgue-p\/500-1000.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}