{"title":"Villemot Bernard","description":null,"products":[{"product_id":"ap_04091","title":"SNCF Visitez le Val de Loire 1968","description":"\u003cp data-start=\"247\" data-end=\"623\"\u003eStep into a radiant vision of the French countryside with this original 1968 travel poster designed by legendary graphic artist Bernard Villemot. Created for the SNCF (French National Railway Company), the poster invites travelers to explore the Loire Valley—a region celebrated for its Renaissance châteaux, manicured gardens, and rolling vineyard landscapes.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1039\"\u003eVillemot's unmistakable style—bold, fluid brushstrokes and richly saturated color—transforms this picturesque panorama into a dreamlike tapestry. From a balcony in the foreground, we overlook a geometric, green garden maze that guides the eye toward a serene river and distant château. Accents of pink pathways and blue shadows create an almost abstract vibrancy, making the scenery feel both classical and modern.\u003c\/p\u003e\n\u003cp data-start=\"1041\" data-end=\"1343\"\u003eThis work is a prime example of Villemot’s mastery in travel advertising, combining mid-century graphic elegance with the romance of French heritage tourism. The composition not only sells a destination but captures the poetic allure of a journey by train through France’s most majestic valley.\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1534\"\u003eWhether you're a collector of vintage travel posters, a lover of French design, or an admirer of Villemot’s legacy, this piece is a stunning artifact of 20th-century visual culture.\u003c\/p\u003e\n\u003cp\u003eRailway - Tourism - France\u003c\/p\u003e\n\u003cp\u003eFrench Garden\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Hubert Baille in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"100 x 62 \/ A  \/ On Linen","offer_id":52756531249479,"sku":null,"price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_04091Insta2.jpg?v=1764935629"},{"product_id":"ap_04406","title":"10e Salon International de la carte postale 1980","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Cartophily - France\u003c\/p\u003e\n\u003cp\u003eAuction Hotel Georges V Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"60 x 40 \/ A","offer_id":51403190796615,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_04406_da2f3d04-14b0-4f57-9bd1-4b5d76cc9a07.jpg?v=1744317079"},{"product_id":"ap_00120","title":"Air France Afrique du nord Circa 1950","description":"\u003cp\u003eVery beautiful original poster made by Bernard Villemot, in the 50's for the airline Air France to promote its trips to North Africa. As often this work of Villemot is characterized by a pure drawing, which favors an immediate reading. \u003c\/p\u003e\n\u003cp\u003eHubert Baille \u0026amp; Cie, Paris\u003cbr\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-formula='=GOOGLETRANSLATE(R[0]C[-26];\"fr\";\"en\")' data-sheets-userformat='{\"2\":4226,\"4\":{\"1\":2,\"2\":13228792},\"10\":2,\"15\":\"Arial\"}' data-sheets-value='{\"1\":2,\"2\":\"Good condition\"}'\u003eGood condition\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"98 x 62 \/ A  \/ On Linen","offer_id":42160785162425,"sku":null,"price":2000.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_00120Insta2.jpg?v=1651657193"},{"product_id":"ap_00123-visitez-la-cote-basque-1955-sncf-villemot-original-vintage-poster-affiche-ancienne-originale","title":"Visitez la cote Basque 1955 SNCF","description":"\u003cp\u003eOnce again, a splendid poster made by Bernard Villemot 🇫🇷 (1911-1989), in 1954 to promote tourism in the South West of France and more particularly, the Basque coast.\u003cbr\u003eThe works of Bernard Villemot are characterized by a refined drawing, which favors an immediate reading. He uses mostly warm colors that accompany a positive message about the company that commissions the poster.\u003cbr\u003eBernard Villemot is one of the last artisans of the advertising poster to resist the emergence of marketing advertising, which favors efficiency at the expense of artistic work.\u003cbr\u003e\u003cbr\u003eBasque Country - Railway - Golf\u003cbr\u003e\u003cbr\u003eHubert Baille \u0026amp; Cie Paris\u003c\/p\u003e\n\u003cp\u003eTourism - Netherlands - Golf - France\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-formula='=GOOGLETRANSLATE(R[0]C[-26];\"fr\";\"en\")' data-sheets-userformat='{\"2\":4226,\"4\":{\"1\":2,\"2\":13228792},\"10\":2,\"15\":\"Arial\"}' data-sheets-value='{\"1\":2,\"2\":\"Good condition, small tear\"}'\u003eGood condition, small tear, one fold\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"100 x 62 \/ A-","offer_id":42160785227961,"sku":null,"price":2500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_00123_d962e9de-7e79-4476-ae2f-b231ff9e87ca.jpg?v=1702345921"},{"product_id":"ap_00385","title":"Art Spontané 1953","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Air France - Literature - Interclub Toulouse\u003c\/p\u003e\n\u003cp\u003eHubert Baille \u0026amp; Cie\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"50 x 32 \/ A","offer_id":49093685805383,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_00385_71b3918f-b3dd-421d-95cb-985d6c77a151.jpg?v=1708099183"},{"product_id":"ap_01636","title":"Floralies Internationales Paris 1964","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis splendid poster was made by the famous poster artist Bernard Villemot 🇫🇷 (1911-1989) in 1964, to promote the Floralies Internationales which took place from April 24 to May 3, 1964, at the Palais de la Défense in Paris.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Floralies (from the Latin floralia) are horticultural exhibitions where many flowering plants are presented. Created in 1906, the Floralia are organized each year in a different city.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAt first an exhibition of plants as well as a reconstitution of gardens, the stakes are now turned towards an aesthetic and cultural research where the garden intervenes as a space of art and culture.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFloral shows are said to be international if they gather exhibitors from several countries.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExhibition - Flower\u003c\/p\u003e\n\u003cp\u003eChabrillac - Paris\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"58 x 40 \/ A+","offer_id":46506854351175,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_01636Insta2.jpg?v=1684843445"},{"product_id":"ap_03049","title":"Chaussures Bally 1979","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eFashion - Advertising\u003c\/p\u003e\n\u003cp\u003eCouple - Orange and black\u003c\/p\u003e\n\u003cp\u003eI.P.A. Champigny\u003c\/p\u003e\n\u003cp\u003eGood condition, slight folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"62 x 43 \/ A","offer_id":41595048722617,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_03049Insta2.jpg?v=1654775569"},{"product_id":"ap_03262","title":"Train autos-couchettes SNCF 1964","description":"\u003cp\u003eThe 1964 original poster by Villemot for the \u003cem\u003eTrain Autos-Couchettes\u003c\/em\u003e service by the French national railway (SNCF) is a significant piece of mid-century advertising history. With the tagline \u003cem\u003e\"Je confie ma voiture et mon sommeil au...\"\u003c\/em\u003e (translated as \u003cem\u003e\"I entrust my car and my sleep to the...\"\u003c\/em\u003e), the poster promotes the innovative service that allowed travelers to transport their cars by train while enjoying the comfort of sleeper compartments.\u003c\/p\u003e\n\u003cp\u003eThe \u003cem\u003eTrain Autos-Couchettes\u003c\/em\u003e service revolutionized long-distance travel in France during the 1960s, making it possible for families to take their cars on vacation without the hassle of driving long distances. This service not only reflected modern convenience but also aligned with the growing culture of leisure travel during the era.\u003c\/p\u003e\n\u003cp\u003eVillemot’s work for SNCF embodies the optimism and innovation of the time, with an emphasis on trust and comfort. The poster served as an effective communication tool, highlighting the practical benefits of a service that combined efficiency with relaxation, appealing to both families and individual travelers.\u003c\/p\u003e\n\u003cp\u003eToday, Villemot’s \u003cem\u003eTrain Autos-Couchettes\u003c\/em\u003e poster is recognized as a historical artifact, valued by collectors for its association with the golden age of rail travel in France and its connection to a pivotal moment in transportation history.\u003c\/p\u003e\n\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eRailway - Automobile\u003c\/p\u003e\n\u003cp\u003eSNCF - I entrust my car and my sleep to ...\u003c\/p\u003e\n\u003cp\u003eS.A. Courbet Paris\u003c\/p\u003e\n\u003cp\u003eVery good state\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"61 x 40 \/ A+  \/ On Linen","offer_id":42979105112249,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_03262Insta2.jpg?v=1733400949"},{"product_id":"ap_03344","title":"Arts ménagers Circa 1960","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Foyer - Education\u003c\/p\u003e\n\u003cp\u003eGrand Palais - Snail\u003c\/p\u003e\n\u003cp\u003eS.A. Courbet Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"56 x 39 \/ A  \/ On Linen","offer_id":42979083026617,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_03344_d8d7b349-e14c-467b-84a8-6de13118419a.jpg?v=1739984861"},{"product_id":"ap_06801","title":"Le drap 3+3+3 Circa 1950","description":"\u003cp\u003e\u003cspan\u003eIn 1933, Bernard Villemot made his very first poster for the film \"Dans les rues\" by Victor Trivias.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt was not until the post-war years that his career took off. He multiplied the contracts with prestigious advertisers such as Vespa, Bally, Air France, Orangina ...\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt was around the 1950s that Villemot created this modern poster for André Huet and his 3+3+3 sheets.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAs you can see on this poster, the main characteristic of Villemot's style is a drawing with clean lines, which favors an immediate reading.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe use of warm colors gives a positive image of the company that commissions the poster.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAn impeccably thought-out, strong, effective creation that rarely leaves anyone indifferent.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdvertising - Fabric - Fashion\u003c\/p\u003e\n\u003cp\u003eproduction André Huet\u003c\/p\u003e\n\u003cp\u003eA. Cabuil, Paris\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-formula='=GOOGLETRANSLATE(R[0]C[-26];\"fr\";\"en\")' data-sheets-userformat='{\"2\":4226,\"4\":{\"1\":2,\"2\":13228792},\"10\":2,\"15\":\"Arial\"}' data-sheets-value='{\"1\":2,\"2\":\"Good condition, folds\"}'\u003eGood condition, folds\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"120 x 160 \/ A","offer_id":42160788406457,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_06801_b6010b23-e3ad-4937-86d1-037fda4c7a6a.jpg?v=1729950348"},{"product_id":"ap_06867","title":"Bally - La femme au ballon 1989","description":"\u003cp\u003e\u003cspan\u003eOriginal poster designed by Bernard Villemot, the most \"painter\" of French poster artists, for the Swiss shoe brand, Bally.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eVillemot's style is clearly recognizable, thanks to the elegance and delicacy of his feminine silhouettes\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe majority of collaborations between Bally and the famous French poster artist were usually aimed at women only, whereas this campaign has the particularity of being mixed.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWe notice this woman in profile who raises a leg backwards: the shadow of her heeled shoe represents the leg of a man wearing a male shoe.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis poster is one of the last advertising posters by Villemot, whose work is now highly sought after.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFashion - Advertising\u003c\/p\u003e\n\u003cp\u003eRed and black - Shoe\u003c\/p\u003e\n\u003cp\u003eA. Karcher Aubervilliers\u003c\/p\u003e\n\u003cp\u003eGood condition, light folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"170 x 117 \/ A  \/ On Linen","offer_id":41595083456697,"sku":null,"price":1800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_06867Insta2.jpg?v=1676027453"},{"product_id":"ap_06868","title":"Confiance à Contrex Circa 1970","description":"\u003cp\u003eBernard Villemot, a renowned French poster artist, left an enduring legacy with his poster \"Confiance à Contrex.\" This iconic artwork not only promotes a product but also reflects Villemot's unique style and impact on advertising design.\u003c\/p\u003e\n\u003cp\u003eBorn in 1911, Villemot was a self-taught artist known for his minimalist yet striking approach. His posters are characterized by bold, simplified shapes and vibrant colors, making them instantly recognizable.\u003c\/p\u003e\n\u003cp\u003e\"Confiance à Contrex\" is a prime example of Villemot's artistry. A woman stands confidently, holding a bottle of Contrex mineral water. The composition is elegant.\u003c\/p\u003e\n\u003cp\u003eWhat sets this poster apart is its timeless appeal. Villemot's work transcends the era in which it was created, making it just as captivating today as it was when first unveiled. His ability to distill the essence of a brand into a simple yet impactful image is a testament to his artistic genius.\u003c\/p\u003e\n\u003cp\u003eVillemot's influence extended far beyond posters. He designed advertising campaigns for renowned brands like Bally, Perrier, and Orangina, shaping the visual culture of the mid-20th century.\u003c\/p\u003e\n\u003cp\u003e\"Confiance à Contrex\" remains a cherished piece of art and a symbol of Villemot's contribution to advertising design. It captures the essence of trust and quality that Contrex aimed to convey, all while showcasing Villemot's remarkable talent.\u003c\/p\u003e\n\u003cp\u003eGastronomy - Advertising - Fashion\u003c\/p\u003e\n\u003cp\u003e... with a reasonable diet\u003c\/p\u003e\n\u003cp\u003eLalande Courbet Wissous\u003c\/p\u003e\n\u003cp\u003eGood condition, light folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"170 x 114 \/ A  \/ On Linen","offer_id":41595083555001,"sku":null,"price":2000.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_06868Insta2.jpg?v=1693908555"},{"product_id":"ap_06869-fou-de-soif-perrier-1980-villemot-original-vintage-poster-affiche-ancienne-originale","title":"Fou de soif ? Perrier 1980","description":"\u003cp\u003e\u003cspan\u003eIn 1933, Bernard Villemot created his first poster for the film Dans les rues by Victor Trivas.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn the post-war years his career took off and he multiplied the contracts with the most prestigious advertisers: Orangina, Perrier, EDF, SNCF, Gillette, Vespa, Bally, Air France, etc.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis modern poster represents a couple embracing on a sandy beach.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn the foreground we can see a bottle of Perrier which is drawn.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe works of Bernard Villemot are characterized by a pure drawing, which favors an immediate reading.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHe uses mostly warm colors that accompany a positive message about the company that commissions the poster.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAs is often the case, his posters are impeccably constructed and thought out, and his creations are always strong and effective.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGastronomy - Advertising - Couple\u003c\/p\u003e\n\u003cp\u003eLalande Courbet Wissous\u003c\/p\u003e\n\u003cp\u003eGood condition, light folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"160 x 120 \/ A  \/ On Linen","offer_id":41595083686073,"sku":null,"price":2500.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_06869Insta2.jpg?v=1668098474"},{"product_id":"ap_06872-bally-les-jambes-1964-villemot-original-vintage-poster-affiche-ancienne-originale","title":"Bally - Les Jambes 1964","description":"\u003cp\u003eVery beautiful poster of Villemot representing legs of a woman on orange background. This advertising poster for Bally was created in 1964 and printed by the establishment of Vasselais in Paris\u003cbr\u003eThe works of Bernard Villemot 🇫🇷 (1911-1989) are characterized by a purified drawing, which privileges an immediate reading. He mostly uses warm colors that accompany a positive message about the company commissioning the poster.\u003cbr\u003eAs can be seen on this poster, the main characteristic of the Villemot style is a drawing with clean lines, which favors an immediate reading.\u003c\/p\u003e\n\u003cp\u003eFashion - Advertising\u003c\/p\u003e\n\u003cp\u003eOrange - Shoe\u003c\/p\u003e\n\u003cp\u003eGood condition, light folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"154 x 115 \/ A \/ On linen","offer_id":41595083882681,"sku":null,"price":3000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/ap_06872-bally-les-jambes-1964-villemot-original-vintage-poster-affiche-ancienne-originale.jpg?v=1685361106"},{"product_id":"ap_08063","title":"Prix de l'arc de triomphe 1974","description":"\u003cp\u003eThe 1974 original poster for the \u003cem\u003ePrix de l'Arc de Triomphe\u003c\/em\u003e, designed by the renowned French graphic artist Bernard Villemot, is a striking example of mid-20th-century poster art. Villemot, best known for his vivid and dynamic designs, created this piece to promote the prestigious French horse race, held annually at the Longchamp Racecourse in Paris. The \u003cem\u003ePrix de l'Arc de Triomphe\u003c\/em\u003e is one of the most celebrated events in the horse racing world, and Villemot’s poster encapsulates the energy, excitement, and elegance of the occasion.\u003c\/p\u003e\n\u003cp\u003eVillemot's design, characterized by bold colors and simplified forms, presents a powerful image of galloping horses, each ridden by a jockey in brightly patterned silks. The horses are depicted in mid-stride, their strong, flowing forms rendered in an array of rich, vibrant hues that stand out against the poster’s deep red background. The rhythmic repetition of the horses creates a sense of speed and motion, capturing the thrilling pace of the race. Villemot’s artistic style often emphasized minimalism, where he used vibrant color blocks and fluid lines to convey his message, and this poster is no exception.\u003c\/p\u003e\n\u003cp\u003eAt the top of the poster, the words \"Loterie Nationale\" and \"Prix de l'Arc de Triomphe\" are displayed prominently in a bold, modern font, immediately drawing attention to the event being advertised. The inclusion of the iconic Arc de Triomphe in the background reinforces the race’s prestigious Parisian setting and links the event to France’s cultural and historical landmarks. Below the central image, the poster highlights the grand prize of 3 million francs and the date of the event, Saturday, October 5th, further emphasizing the significance of the occasion.\u003c\/p\u003e\n\u003cp\u003eVillemot’s \u003cem\u003ePrix de l'Arc de Triomphe\u003c\/em\u003e poster is not only a celebration of the horse race but also a fine example of his ability to combine art with commercial appeal. His posters, whether for iconic brands like Bally, Perrier, or Air France, or for cultural events like this one, are always eye-catching and evocative. The clean lines and bold use of color seen in this poster are typical of his style, which has become synonymous with elegance and clarity in advertising.\u003c\/p\u003e\n\u003cp\u003eThis particular piece reflects Villemot's mastery of creating visual impact with minimal elements, a skill that made him one of the most influential poster designers of his time. The dynamic representation of the horses captures the spirit of competition and the grandeur of the race, making this poster not just an advertisement but a work of art in its own right.\u003c\/p\u003e\n\u003cp\u003eCollectors of vintage posters highly prize Villemot’s works for their timeless quality and their ability to convey a sense of movement, excitement, and sophistication. The \u003cem\u003ePrix de l'Arc de Triomphe\u003c\/em\u003e poster is a perfect example of Villemot's legacy, standing as both a functional advertisement and a vibrant piece of graphic art that continues to captivate viewers and collectors alike.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eSport - Riding\u003c\/p\u003e\n\u003cp\u003eNational lottery\u003c\/p\u003e\n\u003cp\u003eJean Laurance Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"58 x 40 \/ A  \/ On Linen","offer_id":41595258372281,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_08063Insta2.jpg?v=1729872608"},{"product_id":"ap_08068","title":"Prix du Jockey Club 1965","description":"\u003cp\u003eThe original \u003cem\u003ePrix du Jockey Club\u003c\/em\u003e poster, designed by Bernard Villemot, captures the energy and elegance of one of France’s most prestigious horse races. Villemot, a master of visual storytelling through poster design, applied his characteristic bold use of color and minimalist forms to this piece. Known for his work in advertising for iconic brands and events, Villemot’s distinctive style combines vibrant colors and striking simplicity, making his posters instantly recognizable.\u003c\/p\u003e\n\u003cp\u003eThis particular poster was created for the \u003cem\u003eLoterie Nationale\u003c\/em\u003e, a French national lottery, and advertises the \u003cem\u003ePrix du Jockey Club\u003c\/em\u003e, a major horse racing event often referred to as the French Derby. The race, held annually at the Chantilly Racecourse, is a significant event in the French sporting calendar, attracting top horses, jockeys, and racing enthusiasts from around the world. The design expertly conveys the prestige and excitement of the race, blending Villemot's artistic flair with the thrill of competitive horse racing.\u003c\/p\u003e\n\u003cp\u003eAt the center of the composition, Villemot depicts five galloping horses, each ridden by a jockey in colorful racing silks. The horses’ sleek forms are rendered in bold, sweeping brushstrokes of white, red, and orange, while the jockeys' yellow and green silks add a vibrant pop of contrast. Villemot’s technique emphasizes movement and dynamism, with the horses seeming to leap forward out of the poster. Their legs are extended mid-stride, capturing the intense pace of the race, while the overall minimalistic design leaves space for the viewer’s imagination to complete the scene.\u003c\/p\u003e\n\u003cp\u003eThe poster’s background is a solid, deep green that contrasts sharply with the bright colors of the horses and jockeys, adding to the overall sense of urgency and excitement. At the top, the words “Loterie Nationale” and “Prix du Jockey Club” are displayed in a clean, modern font, providing a clear link to the event and its connection to the French national lottery. The simple, streamlined text reflects Villemot’s ability to balance information with aesthetics, ensuring that the focus remains on the dynamic imagery below.\u003c\/p\u003e\n\u003cp\u003eTowards the bottom of the poster, the prize amount of 3 million francs is prominently advertised, along with the date of the race, Saturday, June 8. This not only emphasizes the stakes of the race but also adds to the poster’s commercial appeal, as it was designed to attract attention and encourage participation in the lottery.\u003c\/p\u003e\n\u003cp\u003eVillemot’s \u003cem\u003ePrix du Jockey Club\u003c\/em\u003e poster is a prime example of his ability to transform advertising into art. His use of bold colors, simplified forms, and dynamic composition creates a visually striking piece that not only promotes the event but also stands alone as a work of art. The poster’s energetic depiction of the race, combined with its elegant design, encapsulates the prestige of the \u003cem\u003ePrix du Jockey Club\u003c\/em\u003e and the thrill of horse racing at its highest level.\u003c\/p\u003e\n\u003cp\u003eCollectors and enthusiasts of vintage posters highly value Villemot’s work for its timeless quality and artistic integrity. His ability to communicate the essence of an event or brand through powerful visual imagery has solidified his place as one of the 20th century’s most influential poster designers. The \u003cem\u003ePrix du Jockey Club\u003c\/em\u003e poster remains a testament to Villemot’s legacy, blending art and advertising in a way that continues to captivate and inspire.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eSport - Riding - Games\u003c\/p\u003e\n\u003cp\u003eNational lottery\u003c\/p\u003e\n\u003cp\u003eJean Laurance Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"57 x 39 \/ A  \/ On Linen","offer_id":41595258405049,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_08068Insta2.jpg?v=1729872969"},{"product_id":"ap_08389","title":"Vaincre le cancer Circa 1970","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis poster was created by Bernard Villemot 🇫🇷 (1911-1989), a famous French poster artist known for his committed posters such as those for the Red Cross or Orangina and Perrier.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHe realized this poster for the national league against cancer, a French association created on March 14, 1918 by Justin Godart and recognized of public utility since November 22, 1920.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe national league against cancer is a non-governmental organization. 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This poster isn't merely an invitation to a destination; it's a visual odyssey into the allure of the Côte d'Azur, curated by the seamless connectivity of SNCF's trains and coaches.\u003cbr\u003e\u003cbr\u003eThis piece becomes a window to an era where travel meant immersing oneself in the glamorous charm of the Riviera. Villemot's artistry encourages travelers to envision themselves traversing the coastal beauty, whether by the scenic railways or the comfortable coaches offered by SNCF.\u003cbr\u003e\u003cbr\u003eBeyond its role as a travel advertisement, Villemot's 1968 poster holds a unique place in the realm of travel collectibles. It symbolizes SNCF's commitment to presenting the French Riviera not just as a destination but as a paradisiacal haven easily accessible through their extensive rail and coach network.\u003cbr\u003e\u003cbr\u003eIn conclusion, this poster beckons travelers to embark on a Riviera reverie, where Villemot's artistry converges with the promise of a glamorous escape. It's a celebration where travel transcends the ordinary, inviting us to appreciate the harmonious blend of coastal allure, seamless transportation, and the art of exploration.\u003c\/p\u003e\n\u003cp\u003eRailway - Tourism - France\u003c\/p\u003e\n\u003cp\u003eSNCF\u003c\/p\u003e\n\u003cp\u003eHubert Baille \u0026amp; Cie Paris\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"100 x 63 \/ A+  \/ On Linen","offer_id":41595106721977,"sku":null,"price":1200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_08920Insta2.jpg?v=1701253354"},{"product_id":"ap_08930","title":"Congrès International des femmes 1945","description":"\u003cp\u003eNice poster by Villemot for the International Women's Congress in 1945.\u003c\/p\u003e\n\u003cp\u003eExhibition - Humanitarian\u003c\/p\u003e\n\u003cp\u003eS. A. 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As is often the case, Villemot's work is characterized by a clean design, which favors an immediate reading. Once again, Villemot favors the use of warm colors.\u003c\/p\u003e\n\u003cp\u003eAirline - Asia - Japan - Eiffel Tower\u003c\/p\u003e\n\u003cp\u003eHubert Baille \u0026amp; Cie Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"50 x 31 \/ A  \/ On Linen","offer_id":41595111637177,"sku":null,"price":1000.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_09239Insta2.jpg?v=1655629689"},{"product_id":"ap_09471","title":"Le Mont Saint Michel SNCF 1955","description":"\u003cp\u003eOriginal Lithograph numbered and signed by Bernard Villemot. 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He uses mostly warm colors that accompany a positive message about the company that commissions the poster. \u003cbr\u003eBernard Villemot is one of the last artisans of the advertising poster to resist the emergence of marketing advertising, which favors efficiency at the expense of artistic work.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBasque Country - Railway - Golf\u003c\/p\u003e\n\u003cp\u003eHubert Baille \u0026amp; Cie Paris\u003c\/p\u003e\n\u003cp\u003eVery good state\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"99 x 61 \/ A+  \/ On Linen","offer_id":41595287044281,"sku":null,"price":2500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/ap_11902-go-to-the-basque-coast-sncf-1954-villemot-original-vintage-poster-affiche-ancienne-originale-galerie-1881.jpg?v=1686733330"},{"product_id":"ap_16642","title":"Bally Les jambes Circa 1970","description":"\u003cp\u003eOriginal lithography\u003c\/p\u003e\n\u003cp\u003eMode - Advertising\u003c\/p\u003e\n\u003cp\u003eIPA\u003c\/p\u003e\n\u003cp\u003eVery good state\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"64,5 x 42 \/ A+","offer_id":42608196387001,"sku":null,"price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_16642.jpg?v=1659284240"},{"product_id":"ap_16664","title":"Bally Chaussures pour femme Circa 1970","description":"\u003cp\u003eOriginal lithography\u003c\/p\u003e\n\u003cp\u003eMode - Advertising\u003c\/p\u003e\n\u003cp\u003eVery good state\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"65 x 44 \/ A+","offer_id":42608196419769,"sku":null,"price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_16664.jpg?v=1659284243"},{"product_id":"ap_16640","title":"Bally Les jambes 1964","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eMode - Advertising\u003c\/p\u003e\n\u003cp\u003eOrange\u003c\/p\u003e\n\u003cp\u003ePrint by De la Vasselais\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"60 x 40 \/ A","offer_id":42608196878521,"sku":null,"price":700.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_16640.jpg?v=1659284261"},{"product_id":"ap_13052","title":"Loterie nationale Noël Circa 1970","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eEconomy - Games\u003c\/p\u003e\n\u003cp\u003eMillions within your reach ...\u003c\/p\u003e\n\u003cp\u003eGood condition, a fold\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"28 x 39 \/ A","offer_id":42608396566713,"sku":null,"price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_13052_6edc1680-32de-40ff-8dac-de6f457a340e.jpg?v=1659300193"},{"product_id":"ap_16638","title":"Bally Les jambes Circa 1970","description":"\u003cp\u003eOriginal poster designed by Bernard Villemot, the most \"painter\" of French poster artists, for the Swiss shoe brand Bally.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eVillemot's style is clearly recognizable, thanks to the elegance and delicacy of his feminine silhouettes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMost of the collaborations between Bally and the famous French poster artist were generally for women.\u003c\/p\u003e\n\u003cp\u003eMode - Advertising - Fashion\u003c\/p\u003e\n\u003cp\u003eIPA\u003c\/p\u003e\n\u003cp\u003eGood condition, a fold\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"60 x 38 \/ A","offer_id":42608425337017,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_16638Insta2.jpg?v=1683200469"},{"product_id":"ap_14032","title":"Orangina rend hommage 1987","description":"\u003cp\u003e\u003cspan\u003eOriginal poster of retrospective exhibition of his works from 1945 to 1987 at the Espace Cardin. Orangina pays tribute to Bernard Villemot.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBernard Villemot is one of the most important French graphic designers of the second half of the 20th century.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWith his simple compositions, elegant figures, and use of warm, vibrant colors reminiscent of Matisse's cut-outs, Villemot produced innovative advertising campaigns, notably for Air France, Orangina, Perrier, Bally shoes and the SNCF.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExhibition - Gastronomy - Advertising\u003c\/p\u003e\n\u003cp\u003eCardin space\u003c\/p\u003e\n\u003cp\u003eIPA\u003c\/p\u003e\n\u003cp\u003eVery good condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"60 x 38 \/ A+","offer_id":42863664857273,"sku":null,"price":200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_14032Insta2.jpg?v=1678560627"},{"product_id":"ap_14033","title":"Orangina La fidélité d'une marque à un artiste 1986","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Gastronomy - Advertising\u003c\/p\u003e\n\u003cp\u003eVery good state\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"37 x 51 \/ A+","offer_id":42863683338425,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_14033.jpg?v=1664196499"},{"product_id":"ap_17821","title":"SNCF Service Train + Auto 1971","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeautiful poster of Bernard Villemot for the SNCF and its service of rent of cars ( Service Train + Auto ).\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBernard Villemot, born on September 20, 1911 in Trouville-sur-Mer (Calvados) and died on July 8, 1989 in Paris, is a French poster artist known for his posters engaged as the Red Cross and his posters for Orangina. The works of Bernard Villemot are characterized by a pure design, which favors an immediate reading. He uses mostly warm colors that accompany a positive message about the company that commissions the poster.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBernard Villemot is one of the last artisans of the advertising poster to resist the emergence of marketing advertising, which favors efficiency at the expense of artistic work.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRailway - Transport - Automobile\u003c\/p\u003e\n\u003cp\u003eCar rental\u003c\/p\u003e\n\u003cp\u003ePerceval - Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, pinholes, light traces of folds\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"100 x 62 \/ A  \/ On Linen","offer_id":46492434858311,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_17821Insta2.jpg?v=1682080537"},{"product_id":"ap_17214","title":"Gitanes Caporal Blanc Maïs Circa 1970","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eTobacco - Advertising\u003c\/p\u003e\n\u003cp\u003eAutonomous damping box - S.E.I.T.A\u003c\/p\u003e\n\u003cp\u003eGood condition, folds, a small tear\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"33 x 25 \/ A-","offer_id":46933382922567,"sku":null,"price":350.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_17214_88da96d2-57e1-4ba8-84e1-8bf6216ca3ee.jpg?v=1688649803"},{"product_id":"ap_18028","title":"Floralies Internationales Palais de la Défense Paris 1964","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eExhibition - Fleur\u003c\/p\u003e\n\u003cp\u003eChabrillac Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, a trace of fold\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"58 x 40 \/ A  \/ On Linen","offer_id":46933400944967,"sku":null,"price":450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_18028_41391048-f7f0-4e48-a3de-48871156793b.jpg?v=1688649840"},{"product_id":"ap_18047","title":"Journée portes ouvertes monuments historiques 1988","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eExhibition\u003c\/p\u003e\n\u003cp\u003eMinistry of Culture and Communication\u003c\/p\u003e\n\u003cp\u003eDu Marval Vitry Sur Seine\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"57 x 39 \/ A","offer_id":46933410873671,"sku":null,"price":300.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/products\/AP_18047_ca93f75e-f401-410c-9be8-e0a72f7e4fc4.jpg?v=1688649861"},{"product_id":"ap_19536","title":"Bally Le Lotus 1978","description":"\u003cp\u003eVillemot's 1978 Bally poster stands as a visual masterpiece that seamlessly combines art and advertising. This iconic poster is a celebration of elegance and style, inviting viewers into a world of fashion and artistic grace.\u003cbr\u003e\u003cbr\u003eBernard Villemot, a renowned artist and designer, was celebrated for his ability to create visually striking works that effortlessly merged simplicity, elegance, and artistic flair. His creations were known for evoking a sense of wonder and beauty through their aesthetics.\u003cbr\u003e\u003cbr\u003eVillemot's poster transports viewers into the world of fashion and artistry. The poster features a chic and stylish woman confidently striding forward, with a pair of Bally shoes, known for their timeless elegance. The composition exudes sophistication, capturing the essence of fashion and grace.\u003c\/p\u003e\n\u003cp\u003eMode - Advertising\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"60 x 40 \/ A  \/ On Linen","offer_id":48594634637639,"sku":null,"price":1000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_19536Insta2.jpg?v=1698926134"},{"product_id":"ap_19894","title":"Loto Samedi 5 Aout 33 Millions super cagnotte des vacances 1989","description":"\u003cp\u003eOriginal poster\u003c\/p\u003e\n\u003cp\u003eAdvertising - Game - Economy\u003c\/p\u003e\n\u003cp\u003eDufournet - A. 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Created by Bernard Villemot, a master of mid-20th-century poster art, this work embodies the elegance and sophistication associated with Vichy, enticing travelers with the promise of leisurely and luxurious experiences on the golf course.\u003c\/p\u003e\n\u003cp\u003eIn the 1960s, Vichy was well-known not only for its therapeutic mineral waters but also for its vibrant social scene and recreational offerings, including golf. Situated in the Auvergne region, Vichy had long been a destination for health and wellness, attracting visitors seeking the benefits of its natural springs. By the mid-20th century, it had also become a haven for sports enthusiasts, particularly golfers.\u003c\/p\u003e\n\u003cp\u003eBernard Villemot, celebrated for his clean lines, bold colors, and stylized forms, was commissioned to create this poster to promote Vichy's golf courses. His design reflects the sophisticated and leisurely lifestyle that Vichy offered. Villemot's artwork often encapsulated the essence of the places and products he depicted, and this poster is no exception. Through his artistic vision, Villemot was able to convey the tranquil yet exhilarating experience of golfing in one of France's most picturesque and historic towns.\u003c\/p\u003e\n\u003cp\u003eDuring the 1960s, there was a growing trend of combining leisure with wellness travel, and Vichy was perfectly positioned to capitalize on this trend. The town's golf courses, set against the backdrop of its beautiful parks and gardens, provided an idyllic setting for both relaxation and sport. Villemot's poster not only advertised the golf facilities but also highlighted the sophisticated charm of Vichy, appealing to a discerning clientele.\u003c\/p\u003e\n\u003cp\u003eVillemot's posters are characterized by their ability to capture the viewer's imagination and evoke a sense of desire for the lifestyle they portray. His use of vibrant colors and elegant compositions made his works instantly recognizable and highly sought after. In the case of the Vichy - Golf poster, Villemot successfully marries the themes of sport and luxury, presenting golf in Vichy as an activity that is both refined and accessible.\u003c\/p\u003e\n\u003cp\u003eThe promotion of Vichy as a golfing destination during this period also reflects broader trends in travel and leisure. The mid-20th century saw an increase in recreational travel, with more people seeking out destinations that offered a combination of activities and relaxation. Posters like Villemot's played a crucial role in shaping the perceptions of these destinations and inspiring people to visit.\u003c\/p\u003e\n\u003cp\u003eTourism - Sport - Allier - France\u003c\/p\u003e\n\u003cp\u003eGood condition, small tears, a small lack\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"93 x 62 \/ A-","offer_id":49340155429191,"sku":null,"price":1000.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_20244insta2.jpg?v=1717430060"},{"product_id":"ap_19965","title":"Eugénie Les Bains La cure Impériale 1988","description":"\u003cp data-start=\"126\" data-end=\"536\" class=\"\"\u003eThe \u003cem data-start=\"130\" data-end=\"169\"\u003eEugénie Les Bains – La Cure Impériale\u003c\/em\u003e poster, created in 1988 by renowned French graphic artist Bernard Villemot, is a stunning example of his signature style—elegant, minimalist, and evocative. Commissioned as part of a promotional campaign for \u003cem data-start=\"378\" data-end=\"405\"\u003eChaine Thermale du Soleil\u003c\/em\u003e, this artwork celebrates the famous spa town of Eugénie-les-Bains, known for its healing waters and luxurious wellness retreats.\u003c\/p\u003e\n\u003cp data-start=\"538\" data-end=\"1007\" class=\"\"\u003eVillemot, often hailed as one of the last great poster artists of the 20th century, had a unique talent for distilling an idea into bold, flowing lines and striking color contrasts. His depiction of \u003cem data-start=\"737\" data-end=\"756\"\u003eLa Cure Impériale\u003c\/em\u003e likely captures the serene atmosphere of the spa, evoking relaxation, health, and timeless elegance. With its soft yet vibrant hues and simplified yet expressive forms, the poster embodies the essence of rejuvenation that the spa experience offers.\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1424\" class=\"\"\u003eEugénie-les-Bains, named after Empress Eugénie, the wife of Napoleon III, has long been associated with refinement and well-being. The \u003cem data-start=\"1144\" data-end=\"1171\"\u003eChaine Thermale du Soleil\u003c\/em\u003e, a prestigious network of French thermal spas, positioned this location as a premier destination for those seeking rest and revitalization. Villemot’s artwork reflects this legacy, blending a sense of tradition with a contemporary, stylish aesthetic.\u003c\/p\u003e\n\u003cp data-start=\"1426\" data-end=\"1730\" class=\"\"\u003eToday, this poster stands as both a collectible piece of graphic design and a nostalgic reminder of an era when travel and wellness were promoted through striking visual artistry. Villemot’s work continues to be admired for its ability to communicate luxury and simplicity with effortless sophistication.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eTourism - Landes - France - New Aquitaine\u003c\/p\u003e\n\u003cp\u003eChaine Thermale du soleil\u003c\/p\u003e\n\u003cp\u003eThe European poster France\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"101 x 69 \/ A+  \/ On Linen","offer_id":49340156346695,"sku":null,"price":1000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_19965Insta2.jpg?v=1743523169"},{"product_id":"ap_19453","title":"Air France Afrique du nord Circa 1950","description":"\u003cp\u003eBernard Villemot's original poster for Air France, showcasing travel to North Africa, is a captivating example of his iconic graphic design style. Created in the 1950s, this poster stands as a testament to Villemot's ability to communicate complex ideas with simplicity and elegance.\u003c\/p\u003e\n\u003cp\u003eThe artwork features a striking composition characterized by clean lines, bold colors, and a pure drawing that immediately captures the viewer's attention. Villemot's mastery lies in his ability to distill the essence of the destination – in this case, North Africa – into a visually compelling image that invites exploration and adventure.\u003c\/p\u003e\n\u003cp\u003eAs an advertisement for Air France, the poster effectively conveys the allure of travel to exotic destinations. The airline's iconic logo is prominently featured, symbolizing reliability and luxury in air travel. Against the backdrop of vibrant hues and dynamic shapes, the promise of an unforgettable journey is vividly portrayed.\u003c\/p\u003e\n\u003cp\u003eVillemot's work for Air France epitomizes the golden age of travel posters, evoking a sense of glamour and excitement associated with jet-setting to distant lands. The poster's timeless appeal continues to captivate collectors and enthusiasts, serving as a visual reminder of the romance and allure of travel during the mid-20th century.\u003c\/p\u003e\n\u003cp\u003eAviation - Air France - Africa\u003c\/p\u003e\n\u003cp\u003eHubert baille \u0026amp; Cie Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"98 x 62 \/ A  \/ On Linen","offer_id":49340165161287,"sku":null,"price":3000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_19453Insta2.jpg?v=1712668884"},{"product_id":"ap_20385","title":"Emprunt charbonnages de France 1967","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eEconomy - Industry - Energy - France\u003c\/p\u003e\n\u003cp\u003eCoal Coke Electricity Chemistry\u003c\/p\u003e\n\u003cp\u003eR. L. Dupuy Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, creases\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"80 x 60 \/ A-","offer_id":49350041567559,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_20385_01871d7b-9c0d-4efa-958d-d5a7045c41b0.jpg?v=1712572119"},{"product_id":"ap_20413","title":"Journée nationale des vieillards Aidez-les, honorez-les 1963","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eMedical - Safety\u003c\/p\u003e\n\u003cp\u003eHenon Paris\u003c\/p\u003e\n\u003cp\u003eGood condition, slight creases\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"78 x 58 \/ A","offer_id":49350042124615,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_20413_191551f5-c887-463f-b99a-cf1d177a597f.jpg?v=1712572129"},{"product_id":"ap_21369","title":"Emprunt Charbonnages de France 1966","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eEconomy - Industry - France\u003c\/p\u003e\n\u003cp\u003eCoal Coke Electricity Chemistry\u003c\/p\u003e\n\u003cp\u003eR. L. Dupuy\u003c\/p\u003e\n\u003cp\u003eGood condition, slight creases, dirt\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"78 x 57 \/ A-","offer_id":49694802248007,"sku":null,"price":400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_21369_df4e84ee-54a1-44ff-8529-eca048a9256b.jpg?v=1718215620"},{"product_id":"ap_22491","title":"Air France Near East 1967","description":"\u003cp\u003eThe 1967 original poster by Bernard Villemot for Air France Near East is a striking example of mid-20th-century travel advertising. Commissioned by Air France, this poster embodies the elegance and modernity of travel promotion during the jet age, when airlines sought to inspire a sense of adventure and cultural exploration.\u003c\/p\u003e\n\u003cp\u003eBernard Villemot, a renowned French graphic artist, was celebrated for his minimalist yet impactful approach to poster design. Known for his bold use of color, simplified forms, and ability to convey a message with clarity and elegance, Villemot brought a unique artistic vision to Air France's marketing campaigns. His work for the airline reflected a harmony between commercial art and fine art, elevating posters to a visually compelling medium of expression.\u003c\/p\u003e\n\u003cp\u003eThis poster, created to promote travel to the Near East, reflects the allure of destinations rich in history, culture, and tradition. During the 1960s, Air France played a pivotal role in connecting travelers to distant regions, and posters like this were instrumental in capturing the imaginations of a growing global audience eager to explore exotic locales. Villemot’s artistry for Air France encapsulated both the romance and sophistication of air travel while evoking the timeless appeal of the Near East.\u003c\/p\u003e\n\u003cp\u003eAs one of the leading figures in poster design, Villemot’s work for Air France is celebrated for its balance of artistry and functionality. His designs conveyed a clear visual narrative while evoking emotions of wanderlust and elegance, perfectly aligning with the airline’s branding as a symbol of French refinement and global connectivity.\u003c\/p\u003e\n\u003cp\u003eThe Air France Near East poster remains a treasured artifact of travel history and graphic design, reflecting the golden era of aviation advertising and Villemot’s lasting influence on the visual language of 20th-century posters. It stands as a testament to the enduring legacy of Air France’s cultural and artistic collaborations.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eAirline - Tourism - Middle East\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by S. A. Courbet in Paris\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"100 x 61 \/ A  \/ On Linen","offer_id":50730644341063,"sku":null,"price":2000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_22491Insta2.jpg?v=1734434001"},{"product_id":"ap_22786","title":"Perrier c'est fou... 1979","description":"\u003cp data-start=\"89\" data-end=\"627\"\u003eBursting with motion and saturated color, this celebrated Perrier poster from 1979 captures Bernard Villemot at his most exuberant. A whorl of stylized figures—outlined in bold, ribbon-like strokes—spins across the composition, each hand triumphantly raising Perrier’s iconic green bottle. The rhythm of their limbs becomes pure graphic energy, a visual echo of the brand’s sparkling effervescence. The hand-lettered slogan \u003cem data-start=\"513\" data-end=\"527\"\u003e“c’est fou…”\u003c\/em\u003e (“it’s crazy…”) tilts into the scene like a cheer, sealing the poster’s sense of playful abandon.\u003c\/p\u003e\n\u003cp data-start=\"629\" data-end=\"1110\"\u003ePerrier’s collaborations with top illustrators produced some of the most recognizable commercial art of the 20th century, and Villemot was their star. Renowned for distilling form to essentials, he built images from sweeping silhouettes, high-contrast palettes, and perfectly judged negative space. Here, the flat, velvety background pushes the carnival of color forward, while the unmistakable bottle shape—rendered with minimal detail—anchors the brand with effortless clarity.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1549\"\u003ePrinted as a large, vibrant color poster in 1979, \u003cem data-start=\"1162\" data-end=\"1184\"\u003ePerrier – c’est fou…\u003c\/em\u003e exemplifies the late golden age of French advertising graphics, when visual wit and elegant reduction ruled the streets. For collectors, it offers the trifecta of desirability: a major international brand, a signature image by one of France’s great poster masters, and a design whose joyous, kinetic spirit feels as fresh now as the day it was pasted to the kiosk.\u003c\/p\u003e\n\u003cp\u003eAdvertising - Gastronomy - France\u003c\/p\u003e\n\u003cp\u003eRestored tears\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"60 x 40 \/ B  \/ On Linen","offer_id":51460879352135,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_22786Insta2.jpg?v=1754066705"},{"product_id":"ap_05166","title":"La Croix Rouge Française Continue Aidez La 1946","description":"\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eMedical - Propaganda - France\u003c\/p\u003e\n\u003cp\u003eEdited by Ray Guérin\u003c\/p\u003e\n\u003cp\u003eGood condition, creases\u003c\/p\u003e","brand":"Villemot Bernard","offers":[{"title":"118 x 80 \/ A-","offer_id":51584951517511,"sku":null,"price":500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_05166_84507b8e-3065-43dd-a69e-a7a0c0224689.jpg?v=1747152468"}],"url":"https:\/\/galerie1881.com\/en\/collections\/villemot-bernard\/middle-east.oembed","provider":"Galerie 1881","version":"1.0","type":"link"}