{"product_id":"ap_01489","title":"Voyages Heureux SNCF 1974","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eThis original poster was created in 1974 by French illustrator Hervé Morvan for the SNCF. Entitled \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eVoyages Heureux\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e—“Happy Journeys”—it promoted the Carte Vermeil, a railway discount card intended for senior passengers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMorvan depicts a smiling elderly couple comfortably seated together while holding an oversized Carte Vermeil. The affectionate characters, simplified forms and humorous proportions give the composition the warm and immediately accessible quality characteristic of his advertising work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe card offered a 30% reduction on first- and second-class railway travel. As stated on the poster, it was available from the age of 60 for women and 65 for men, with the card priced at 22 francs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis original poster was printed in offset, with Morvan’s signature appearing within the image. Its bright yellow background, deep red lettering and colourful central illustration create a cheerful and highly visible design perfectly suited to SNCF’s nationwide advertising campaign.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHervé Morvan (1917–1980) was a prominent French poster artist known for his playful characters, bold colours and visual humour. This charming original SNCF poster is an excellent example of 1970s French commercial design and would appeal to collectors of railway, travel and vintage advertising posters.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eRailway - Advertisement - France\u003c\/p\u003e\n\u003cp\u003eVermeil Card\u003c\/p\u003e\n\u003cp\u003ePerceval \u003cmeta charset=\"utf-8\"\u003ePrinted by Lalande Courbet in Wissous\u003c\/p\u003e\n\u003cp\u003eGood condition\u003c\/p\u003e","brand":"Morvan Hervé","offers":[{"title":"100 x 62 \/ A","offer_id":55614227251527,"sku":null,"price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_01489Insta2.jpg?v=1794231666","url":"https:\/\/galerie1881.com\/en\/products\/ap_01489","provider":"Galerie 1881","version":"1.0","type":"link"}