{"product_id":"ap_22954","title":"Electricité de France parts de production 1953","description":"\u003cp data-start=\"290\" data-end=\"547\"\u003eThis strikingly modernist 1953 poster by renowned graphic artist Paul Colin highlights Électricité de France (EDF) and its initiative, \u003cem data-start=\"433\" data-end=\"454\"\u003eParts de Production\u003c\/em\u003e, reflecting the optimism and forward-looking spirit of post-war industrial growth in France.\u003c\/p\u003e\n\u003cp data-start=\"549\" data-end=\"1056\"\u003eWith his iconic style of clean lines, bold colors, and geometric abstraction, Colin presents a striking visual metaphor for electricity as innovation and progress. Against a deep, electric-blue background—symbolic of both power and modernity—two stylized hands confidently hold aloft luminous symbols of electric lighting: a fluorescent tube and a traditional incandescent bulb. The minimalist rendering of these familiar objects emphasizes EDF’s critical role in illuminating and energizing French society.\u003c\/p\u003e\n\u003cp data-start=\"1058\" data-end=\"1448\"\u003eCommissioned by EDF, the national electric utility established in 1946, this poster was part of a broader campaign designed to engage public awareness and investment in national infrastructure and energy development. Colin’s imagery perfectly captures the excitement of industrial modernization in post-war France, positioning electricity as essential to daily life and national prosperity.\u003c\/p\u003e\n\u003cp data-start=\"1450\" data-end=\"1758\"\u003ePaul Colin (1892–1985), famed for his iconic jazz-age and theatrical posters, here demonstrates a mastery of corporate and industrial graphic design. His confident use of form and color serves not only aesthetic purposes but effectively conveys messages of technological advancement and public participation.\u003c\/p\u003e\n\u003cp data-start=\"1760\" data-end=\"1950\"\u003eToday, this original poster remains an evocative example of mid-20th-century French graphic design, testifying to an era of visionary optimism, industrial expansion, and artistic innovation.\u003c\/p\u003e\n\u003cp\u003eOriginal Poster\u003c\/p\u003e\n\u003cp\u003eEconomy - Energy - France\u003c\/p\u003e\n\u003cp\u003eGood condition, traces of creases\u003c\/p\u003e","brand":"Colin Paul","offers":[{"title":"79 x 59 \/ A  \/ On Linen","offer_id":51797323317575,"sku":null,"price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_22954insta2.jpg?v=1750767950","url":"https:\/\/galerie1881.com\/en\/products\/ap_22954","provider":"Galerie 1881","version":"1.0","type":"link"}