{"product_id":"ap_23934","title":"Ecran plein format prêt pour la 2e chaîne La voix de son maître - Pathé Marconi 1971","description":"\u003cp data-start=\"254\" data-end=\"571\"\u003eThis striking vintage poster from the \u003cstrong data-start=\"292\" data-end=\"307\"\u003eearly 1970s\u003c\/strong\u003e—possibly around \u003cstrong data-start=\"324\" data-end=\"332\"\u003e1971\u003c\/strong\u003e—promotes the \u003cstrong data-start=\"346\" data-end=\"370\"\u003e\"Écran Plein Format\"\u003c\/strong\u003e (Full-Screen Format) television by \u003cstrong data-start=\"406\" data-end=\"423\"\u003ePathé Marconi\u003c\/strong\u003e, a major name in postwar French audio-visual innovation and a key partner of \u003cstrong data-start=\"501\" data-end=\"526\"\u003eLa Voix de Son Maître\u003c\/strong\u003e (the French division of His Master’s Voice).\u003c\/p\u003e\n\u003cp data-start=\"573\" data-end=\"1012\"\u003eSet against a dramatic sky with stylized clouds, the poster boldly announces the arrival of a \u003cstrong data-start=\"667\" data-end=\"717\"\u003etelevision ready for the 2nd French TV channel\u003c\/strong\u003e—a major cultural development in the broadcasting landscape of the time. The centerpiece is a vintage TV set with a \u003cstrong data-start=\"833\" data-end=\"872\"\u003ewood-panel frame and chrome accents\u003c\/strong\u003e, showing a joyful black-and-white image of a family running forward, hand-in-hand—symbolizing freedom, progress, and modern domestic bliss.\u003c\/p\u003e\n\u003cp data-start=\"1014\" data-end=\"1219\"\u003eThe design combines \u003cstrong data-start=\"1034\" data-end=\"1053\"\u003ebold typography\u003c\/strong\u003e in red and yellow with \u003cstrong data-start=\"1077\" data-end=\"1099\"\u003ecollage aesthetics\u003c\/strong\u003e, typical of promotional visuals from the transitional period between the 1960s and 70s, where modernism met mass media.\u003c\/p\u003e\n\u003cp data-start=\"1221\" data-end=\"1359\"\u003eA fabulous collector’s item for fans of \u003cstrong data-start=\"1261\" data-end=\"1290\"\u003emid-century modern design\u003c\/strong\u003e, \u003cstrong data-start=\"1292\" data-end=\"1314\"\u003eFrench pop culture\u003c\/strong\u003e, or the \u003cstrong data-start=\"1323\" data-end=\"1358\"\u003egolden age of analog technology\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eAdvertising - Media\u003c\/p\u003e\n\u003cp\u003ePublicis Paris - Photo: Coquin\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrinted by Ateliers Lalande in Gentilly\u003c\/p\u003e\n\u003cp\u003eGood condition, small tears\u003c\/p\u003e","brand":"Galerie 1881","offers":[{"title":"157 x 115 \/ A-","offer_id":52430381547847,"sku":null,"price":600.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/9275\/3081\/files\/AP_23934Insta2.jpg?v=1763128186","url":"https:\/\/galerie1881.com\/en\/products\/ap_23934","provider":"Galerie 1881","version":"1.0","type":"link"}