Grindelwald Circa 1970

This striking original travel poster from circa 1970 captures the pristine beauty of Grindelwald in Switzerland, photographed by E. Schudel. The composition immerses viewers in an ethereal winter landscape where a dazzling sunburst pierces the clear alpine sky, casting golden lens flares across the snow-covered valley. The bold orange typography reading “Grindelwald” at the top and “Schweiz Suisse Switzerland” at the bottom anchors the composition in pure Swiss Modernist graphic tradition.

Designed at the height of the Swiss travel poster era, this work reflects the 1970s emphasis on graphic minimalism, photographic realism, and powerful sans serif typography. The luminous photographic style conveys both the grandeur and intimacy of Grindelwald’s natural landscape, evoking crisp winter air, untouched powder, and timeless serenity.

Grindelwald, nestled in the Bernese Alps beneath the Eiger North Face, has long been an emblematic destination for skiing, mountaineering, and alpine tourism. Posters such as this one were commissioned to entice travellers from across Europe and North America, promising a Swiss winter escape defined by purity, light, and effortless beauty.

Today, this original Grindelwald poster by Schudel is a sought-after collectible for Swiss graphic design enthusiasts and alpine travel historians alike. Its clean, timeless aesthetic makes it a stunning addition to minimalist interiors, ski chalets, and curated poster collections celebrating mid-century and modern travel design.

Mountain - Ski - Switzerland

Printed by Hallwag A.G. in Bern

Bon état