USA Circa 1970

This vibrant circa 1970 travel poster, issued by the U.S. Department of Commerce, is a bold, joyful celebration of the United States' most iconic cities—filtered through the colorful lens of mid-century modern graphic design. Against a deep black background, a radiant rainbow arch frames an eclectic typographic mosaic of destinations, each rendered in a playful, symbolic font that fuses letters with local icons.

From the flamingo and palm tree of Miami, to the liberty torch of New York, the Golden Gate bridge of San Francisco, the surfboards of Honolulu, and the jazz horns of New Orleans, each city is abstracted into bold geometric forms, neon tones, and pop culture motifs. The poster reflects the design trends of the late 1960s and early 70s—psychedelic typography, saturated colors, and a futuristic optimism that matched the expanding air travel industry.

Published during a time when the U.S. government was actively promoting international tourism, this poster is both a marketing tool and a snapshot of cultural identity. It invites the viewer to “see America” not just as a country, but as a collage of unique, high-energy experiences—urban, natural, historic, and modern.

Today, this piece is a collector’s gem—prized by fans of graphic design, vintage travel ephemera, and Americana alike. It captures the era’s pop aesthetics, cultural dynamism, and the spirit of exploration that defined postwar global travel.

Tourisme - États-Unis

Chicago - Miami - Boston - New York - San Francisco - Honolulu

Bon étattraces de plis, restaurations