Mexico Circa 1950

Vibrant, festive, and unmistakably full of national pride, this circa 1950 original tourism poster from Mexico’s Dirección General de Turismo is a dazzling celebration of cultural richness and visual storytelling. Blending mid-century graphic design with folkloric imagination, the composition is a radiant tapestry of icons—architectural landmarks, traditional dancers, volcanoes, pyramids, and fiestas—all swirling in a rainbow of tropical hues.

At the top, snow-capped peaks set a dramatic backdrop, while throughout the poster, stylized representations of Mexico’s historic and spiritual heart—from the Palacio de Bellas Artes to Basílica de Guadalupe—anchor the country’s identity. Fiesta characters in vibrant dress, a masked Conchero dancer, and a charro on horseback animate the landscape, while visual fireworks burst from an erupting volcano, underscoring Mexico's raw natural energy.

The design uses luminous airbrush gradients and joyful motion to create a sense of endless discovery, perfectly aligned with the golden age of global tourism. Likely distributed as part of Mexico’s mid-century push to promote international travel, this poster doesn’t just advertise a destination—it invites the viewer into a mythic, colorful dream of Mexico, where history, folklore, and celebration merge.

A truly collectible piece of postwar travel art, this poster is both an aesthetic time capsule and a vibrant tribute to national identity, designed to dazzle and inspire across borders.

Tourism - Mexico

Direccion general de Turismo - Lupita

Printed by Galas

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