This luminous original 1967 French travel poster, created by the celebrated painter Yves Brayer, was commissioned by SNCF (Société Nationale des Chemins de fer Français) to promote rail travel to Provence, one of France’s most cherished regions.
Rendered in Brayer’s unmistakable, sun-drenched style, the poster offers a painterly vision of the Provençal landscape—silver-leaved olive trees, sunlit rocky outcrops, a hilltop village, and the soft shadow of the Alpilles in the background. The composition evokes the timeless charm of southern France: a land of lavender, Roman heritage, and Van Gogh skies.
The poster is part of a broader mid-century campaign by the French National Railways to celebrate regional tourism and cultural identity, encouraging both Parisians and international travelers to explore France by train.
Yves Brayer (1907–1990), a master of figurative and landscape painting, was known for his poetic yet vibrant depictions of Mediterranean light and architecture. His work here is more than a promotion—it’s a visual invitation to slow travel, to discover France not through speed, but through the rhythm of its land.
A stunning piece of French graphic art, this poster captures the romance of travel and the enduring beauty of Provence in a single, timeless image.
Chemin de fer - Tourisme - France
Imprimé par Perceval à Paris
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