Loutremer Candie de Lou Lingerie Circa 1990

This striking circa 1990 original poster for Candie de Lou lingerie is a bold celebration of femininity, rhythm, and identity. Titled Loutremer—a poetic term evoking both the exotic and overseas—the campaign stands out for its unapologetic confidence and vibrant visual energy.

Set against a vivid fuchsia backdrop, the composition centers on a powerful, radiant woman dressed in elegant white lace lingerie. Her skin glistens under the lights, her pose is full of motion, and she exudes self-assurance. Traditional elements, such as the raffia belt and drum, contrast with the contemporary undergarments, creating a dialogue between heritage and modern sensuality.

The poster’s layout cleverly integrates the bold vertical typography with the dancer’s raised arm, emphasizing movement and flow. It captures a moment of expression that transcends fashion advertising—becoming an ode to strength, beauty, and cultural resonance.

A rare piece from a time when fashion ads began embracing more diverse imagery, Loutremer remains a visually and socially impactful artifact from the early '90s French fashion scene.

Fashion - Advertising

Printed by Saint-Martin - Asnières

Bon état