Marcel Duchamp was one of the pioneers of Dada, a movement that challenged preconceived notions of what art should be and how it should be made. In the years leading up to World War I, Duchamp enjoyed success as a painter in Paris. But he soon abandoned painting almost entirely, explaining, "I was interested in ideas, not just visual products."
Seeking an alternative to representing objects in paint, Duchamp began to present objects as art. He selected mass-produced, commercially available, often utilitarian objects, designating them as art and giving them titles. The "readymades," as he called them, overturned centuries of thinking about the role of the artist as a skilled creator of original handmade objects. Duchamp claimed instead that "an ordinary object [could] be elevated to the dignity of a work of art by the simple choice of an artist."
Exhibition - Dada - Cubism
Gallery Claude Givaudan
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