Once again, a splendid poster made by Bernard Villemot 🇫🇷 (1911-1989), in 1954 to promote tourism in the South West of France and more particularly, the Basque coast.
The works of Bernard Villemot are characterized by a refined drawing, which favors an immediate reading. He uses mostly warm colors that accompany a positive message about the company that commissions the poster.
Bernard Villemot is one of the last artisans of the advertising poster to resist the emergence of marketing advertising, which favors efficiency at the expense of artistic work.
Basque Country - Railway - Golf
Hubert Baille & Cie Paris
Very good state
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