The circa 1960 original travel poster by Otto Nielsen for SAS (Scandinavian Airlines System) promoting travel to North America is a compelling piece that captures the essence of mid-20th century air travel. This poster, featuring a striking image of a bison, is part of a series designed by Nielsen to highlight the diverse destinations served by SAS.
During the 1960s, air travel was rapidly expanding, making far-flung destinations more accessible to a global audience. Scandinavian Airlines System was at the forefront of this expansion, offering routes to numerous international destinations, including North America. The poster by Otto Nielsen, a renowned Danish illustrator, played a significant role in enticing travelers to explore new continents.
Otto Nielsen's artwork is characterized by its vibrant colors and evocative imagery. The depiction of a bison, a symbol of the American wilderness and a testament to the continent's rich natural heritage, serves as an inviting call to adventure. The image suggests the vast and untamed landscapes of North America, from the plains to the national parks, appealing to the spirit of exploration in potential travelers.
Scandinavian Airlines System, through posters like this, positioned itself as a premier airline offering not just transportation but a gateway to new experiences. The poster’s design emphasizes the airline's commitment to comfort, reliability, and a touch of Scandinavian elegance, making it an attractive choice for travelers. The imagery of the bison effectively conveys a sense of grandeur and the promise of encountering the majestic and the wild in North America.
This travel poster not only promotes the destination of North America but also highlights the modernity and convenience of flying with SAS. The striking image of the bison would have resonated with travelers, symbolizing the rugged beauty and expansive landscapes that awaited them across the Atlantic. It was an invitation to explore the cultural and natural wonders of a new world.
In summary, the circa 1960 travel poster by Otto Nielsen for SAS serves as an iconic piece of advertising art. It reflects the excitement of the jet age, the allure of discovering North America, and the role of Scandinavian Airlines System in making such journeys possible. This poster exemplifies the power of visual art in capturing the imagination and inspiring a sense of adventure and exploration.
Airline - Tourism - Animals
Andreasen & Lachmann Copenhagen
Good condition
Sign up & benefit from discounts or exclusive offers.