This magnificent original 1933 Italian travel poster promotes Trento, issued by ENIT (Ente Nazionale Italiano per il Turismo) to celebrate this Alpine city’s cultural heritage and stunning natural beauty.
The poster features an elegant and detailed illustration of the Monumento a Dante, the imposing statue of Dante Alighieri inaugurated in 1896, framed by a lush landscaped park and set against the dramatic backdrop of the Dolomite foothills. The harmonious composition bathes Trento in the gentle warm light of a late afternoon, with pastel pink clouds illuminating the scene and a palette of bright florals and deep green conifers guiding the viewer’s gaze toward the monument.
Printed by the renowned Chappuis printing house in Bologna, the poster is marked with the ENIT emblem at lower left, signifying its official purpose to promote Italy’s regional cities and historic sites. The stylised border and typographic simplicity evoke the Art Deco aesthetic popular in Italian graphic design during the 1930s, combining classical elegance with modern clarity.
Trento, historically a meeting point of Italian and Germanic cultures, was in the interwar period developing its tourism identity as the “Gateway to the Dolomites.” This poster captures that strategy, celebrating both the city’s urban sophistication and its natural surroundings.
Today, ENIT posters from this era are prized by collectors for their rich chromolithography, idyllic compositions, and embodiment of Italy’s golden age of travel. This Trento poster is a rare example, offering timeless beauty and historic depth for any travel, Art Deco, or Italian design collection.
Railway - Italy - Tourism
Chapis Bologna
Good condition
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