This original 1932 travel poster by Nufer captures the timeless allure of Locarno, the sun-drenched jewel of southern Switzerland. Designed with striking Art Deco precision, the composition frames the panoramic view of Lake Maggiore through elegant stone arches entwined with vivid crimson and green foliage, evoking Mediterranean warmth and Alpine tranquillity.
Nufer’s bold graphic design and rich colours celebrate Locarno as a cultural and climatic oasis in Suisse Méridionale (Southern Switzerland). The poster’s architectural framing creates depth and grandeur, guiding the viewer’s eye from the lush terrace to the terracotta rooftops of Locarno’s old town and across the shimmering blue lake towards the serene Italian mountains beyond.
In the interwar years, Swiss tourism posters like this epitomised refined graphic modernism, blending stylised realism with elegant typography to entice European travellers seeking beauty, health, and leisure. Locarno was famed for its mild climate, palm-lined promenades, and international film festival, standing out as a cosmopolitan retreat.
Signed in the plate by Nufer, this original lithograph remains in superb condition, a testament to Swiss printing excellence and the golden age of travel advertising. Its Art Deco aesthetic and atmospheric palette make it a statement piece for collectors of vintage travel posters and mid-century design.
Today, this rare poster is more than an advertisement – it is an artwork that radiates the nostalgia of pre-war European elegance and the enduring beauty of Locarno’s landscape, ideal for any connoisseur of Swiss travel art, vintage design, and architectural romanticism.
Tourism - Switzerland
Printed in Switzerland
Good condition, slight restorations
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