Circa 1960 original travel poster by Dessirier for Air Afrique titled "Folklore en Haute-Volta" is a remarkable piece that captures the spirit and allure of West African culture. Designed to promote travel to Haute-Volta (now Burkina Faso), this poster is a testament to the vibrant and diverse traditions of the region.
In the mid-20th century, Air Afrique played a crucial role in connecting various African nations with the rest of the world, facilitating travel and cultural exchange. The airline, established in 1961, was a symbol of African unity and independence, serving 11 newly independent African countries. Through its travel posters, Air Afrique sought to showcase the unique cultural landscapes of its member nations, enticing travelers with the promise of adventure and discovery.
The "Folklore en Haute-Volta" poster by Dessirier is a captivating invitation to explore the rich cultural heritage of Burkina Faso. The term "folklore" in this context refers to the traditional music, dance, and customs that are integral to the country's identity. Haute-Volta, with its diverse ethnic groups and vibrant cultural practices, offers a rich tapestry of experiences for the intrepid traveler.
During the 1960s, there was a growing interest in the cultural and natural wonders of Africa. This period saw an increase in tourism as people sought to experience the continent's unique landscapes and cultural treasures. Posters like Dessirier's played a significant role in this trend, using art to communicate the allure and excitement of these destinations.
The art style of Dessirier reflects the aesthetic sensibilities of the time, likely influenced by modernist movements that favored bold, expressive forms and vibrant colors. Such posters were designed not only to inform but also to inspire and captivate the viewer's imagination. By highlighting the folklore of Haute-Volta, Dessirier's work encapsulates the essence of the region's cultural vibrancy, promising an enriching and unforgettable travel experience.
Air Afrique's promotion of cultural heritage through its posters aligns with broader post-colonial efforts to celebrate and reclaim African identities. In this context, the "Folklore en Haute-Volta" poster is more than a travel advertisement; it is a celebration of Burkina Faso's cultural richness and a call to appreciate the diversity and depth of African traditions.
Airline - Tourism - Burkina Faso
Serma
Good condition, slight creases
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