The circa 1890 original poster titled "José Tinchant y Gonzales & Cie La Flor de Don José Anvers" is a vibrant and detailed example of late 19th-century commercial art. Created to advertise the cigars of José Tinchant y Gonzales, this poster is a testament to the lavish and ornate design aesthetics of the time.
At the center of the poster is a portrait of a distinguished gentleman, likely José Tinchant himself, seated and smoking a cigar. The portrait is framed by lush floral motifs and elaborate architectural elements, which add a sense of grandeur and sophistication. The rich colors and intricate details draw the viewer's eye and create a sense of luxury and exclusivity around the brand.
The top of the poster features the company's name in elegant, flowing script: "José Tinchant y Gonzales & Cie Anvers." This prominent display of the brand name establishes its identity and ensures it is the first thing that catches the viewer's attention. Below the portrait, the text "La Flor de Don José" is emblazoned, reinforcing the product's premium status.
The lower section of the poster showcases an array of cigars, boxes, and seals, further emphasizing the quality and variety of the products offered. This visual arrangement not only advertises the cigars but also highlights the craftsmanship and attention to detail that goes into their production.
Overall, this poster is a remarkable piece of advertising art from the late 19th century. It effectively combines portraiture, decorative elements, and product imagery to create a compelling advertisement for José Tinchant y Gonzales & Cie's cigars. The luxurious design and meticulous execution reflect the high standards and prestigious image that the brand aimed to project.
Tobacco - Advertising - United States
The sign advertises "Don Jose" cigars manufactured by "Jose Tinchant y Gonzales & Co. Cigars", owned and operated by Joseph Tinchant, an African-American cigar manufacturer, Creole from New Orleans, "free man of color" and second lieutenant of the 6th Louisiana Volunteers (Colored) during the Civil War. In the center of the sign is a magnificent portrait of Joseph Tinchant himself!
Hermann Schott Rheydt
Good condition, traces of folds, slight restorations
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