Bold, graphic, and unmistakably modern for its time, this striking circa 1920 original poster by Alo was created to promote L’Aéronautique, a monthly publication dedicated to the burgeoning field of aviation.
At a time when flight was still seen as a thrilling frontier, both technologically and imaginatively, this poster captures that spirit with minimalist power. A lone stork in mid-flight—a recurring symbol of grace, distance, and elevation—soars across a golden disk evoking both the moon and the sun, depending on the viewer’s gaze. The simplicity of the imagery, set against a deep blue background, mirrors the forward-looking nature of the publication and the aspirations of early aviation.
The typography is assertive yet elegant: “L’AÉRONAUTIQUE” rendered in bright yellow, followed by “Revue Mensuelle”, clearly positioning the periodical as a serious, regular chronicle of all things flight-related. At the bottom, the publisher's information — Gauthier-Villars, 55 Quai des Grands Augustins, Paris — grounds the piece in the intellectual heart of the French capital, close to where science, literature, and innovation met.
Printed by Imp. Lévy Fils & Cie, this poster is a fine example of early 20th-century graphic design when aviation was more than a mode of transportation — it was a symbol of freedom, modernity, and human ambition.
A rare surviving artifact of aviation’s golden age, Alo’s poster is now appreciated both as a visual landmark and as a cultural time capsule from the pioneering days of flight.
Aviation - Press - France
Cygogne
Printed by Lévy fils & Cie in Paris
Good condition, folds, tears, small loss in the margins
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