This evocative 1958 travel poster by Fumex captures the majestic power and serenity of Mont Blanc, Europe’s highest peak at 4,807 metres. Commissioned by the French National Tourist Office, it presents Saint-Gervais as a gateway to alpine adventure, crowned by the imposing snow-covered summit rising above forested valleys and rocky cliffs.
The poster foregrounds the Tramway du Mont-Blanc, its vibrant red and yellow carriages ascending through pine forests towards the glacier peaks. Opened in 1909, the tramway remains the highest railway in France, embodying human achievement in overcoming the rugged Alpine landscape to make its sublime beauty accessible to travellers, climbers, and skiers.
Fumex’s photographic realism combined with graphic clarity exemplifies mid-century French tourism promotion: aspirational, elegant, and modern, encouraging domestic and international visitors to experience the natural grandeur and fresh air of Haute-Savoie.
Today, this poster endures as a testament to post-war optimism and the timeless allure of Mont Blanc, representing French alpine heritage, engineering prowess, and the romanticism of mountain exploration.
Tourism - Haute-Savoie - Mountain
Printed by Draeger
Good condition, one fold, traces of tape, a little missing
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