Hall's Coca Wine - The Elixir of life 1915

Dudley Hardy Hall's 1915 poster for "Coca Wine - The Elixir of Life" provides a captivating glimpse into a bygone era of advertising. This unique beverage combined wine with cocaine, with one prominent brand being Vin Mariani, created by Angelo Mariani in 1863.

The poster features an elegant woman holding a glass of "Coca Wine," embodying the Art Nouveau style of the time. However, it's essential to note that as concerns over drug abuse grew, coca-based drinks like Vin Mariani waned in popularity.

In 1914, the United States enacted the Harrison Narcotics Tax Act, prohibiting cocaine, and later, in 1920, coca wine became illegal with the nationwide alcohol prohibition.

Dudley Hardy Hall's poster serves as a historical snapshot, reflecting changing attitudes toward substances like cocaine in the early 20th century, as well as the rise and fall of coca wine's popularity.

United Kingdom - Cabaret - Alcohol

Good condition, traces of folds