Société la Française marque diamant Paris Brest Paris 1200 Kil " Maurice Garin "1901

The 1901 original poster by the artist Brun for "Société la Française Marque Diamant Paris-Brest-Paris, Maurice Garin 1er en 52h11" stands as a testament to the golden age of cycling and the indomitable spirit of athletes. This poster not only celebrates a remarkable sporting achievement but also showcases the exceptional talent of its creator, with printing by Lemercier in Paris.

The poster commemorates the victory of Maurice Garin, the first-ever winner of the Paris-Brest-Paris cycling race in an astounding time of 52 hours and 11 minutes. This epic race, which covered a grueling distance of over 1,200 kilometers, captured the imagination of the public and marked a milestone in the history of cycling.

Brun, the artist behind the poster, skillfully captured the essence of the era's fascination with the burgeoning sport of cycling. His design features Maurice Garin in a triumphant pose, framed by the iconic diamond-shaped Diamant logo of the Société la Française. The bold typography and dynamic composition convey a sense of speed and excitement, mirroring the intensity of the race itself.

Lemercier, a renowned printing house in Paris, played a pivotal role in bringing this historical moment to life through the poster. Their expertise ensured that the poster retained the clarity and detail of Brun's original artwork, from Garin's determined expression to the intricate design elements.

Maurice Garin's victory in the Paris-Brest-Paris race, riding for the Diamant-sponsored team, solidified his status as a cycling legend. The poster not only celebrates his achievement but also positions the Diamant brand as a symbol of excellence and endurance. It conveys the idea that Diamant bicycles are the choice of champions.

Industry - Cycling - Advertising

Maurice Garin 1er in 52h11

Lemercier Paris

Good condition, a restored tear