The 1928 original poster for Citroën la familiale 10CV stands as a remarkable testament to the ingenuity and success of Citroën during the interwar period. This iconic piece of advertising highlights the versatility, practicality, and innovation of the 10CV familiale, one of Citroën's most celebrated models, tailored for family use and emerging modern lifestyles.
The poster is structured in a collage-like layout, typical of 1920s automobile advertisements, featuring black-and-white photographs of the 10CV familiale in action and on display. At its core, the design effectively showcases the vehicle's robust adaptability, from navigating rugged snowy landscapes to accommodating large families with its spacious and thoughtfully designed interior. These visuals emphasize Citroën's commitment to reliability and versatility—qualities that helped establish the brand as a leader in the automotive market of the time.
Prominently placed at the top is the bold "CITROËN" typography, a hallmark of Citroën’s innovative approach to advertising. André Citroën, the visionary founder of the company, revolutionized marketing strategies, investing heavily in poster design, publicity stunts, and international promotions. This poster reflects his philosophy: that advertising should combine aesthetics with a clear, persuasive message about the product’s functionality.
The 10CV familiale, introduced in the late 1920s, was a cornerstone of Citroën's success. Designed to accommodate larger families, it became synonymous with comfort, spaciousness, and reliability at a time when automobiles were increasingly seen as a necessity rather than a luxury. This model captured the changing social dynamics of the era, offering an ideal solution for middle-class families embracing the freedom of motorized travel.
The poster’s imagery includes dynamic scenes of the 10CV traversing challenging conditions, demonstrating its durability and engineering prowess. Interior shots highlight the well-crafted seating and generous space, which catered to passengers’ comfort during long journeys. These visuals likely resonated with contemporary audiences, appealing to both practicality and aspirational ideals.
Today, the 1928 Citroën la familiale 10CV poster holds historical and aesthetic significance. It reflects a pivotal period in automotive history when Citroën was pioneering innovations in vehicle production and advertising. For collectors, this poster not only represents a rare piece of early automotive marketing but also embodies the spirit of progress and adventure that defined the Roaring Twenties.
Original Poster
Automobile - Advertising - Sport - France
Col du grand Saint Bernard - Col de la Voza - Montevideo - number 8
Printed by H.M. Boutin in Paris
Good condition, slight dirt
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