The original "Total 2 Temps V pour hors-bord" poster from 1964 is a remarkable piece of design that captures the essence of the era and the spirit of technological innovation. This poster highlights the use of their 2-stroke V oil for outboard boat engines.
In 1964, the water sports industry was booming, and outboards were gaining in popularity for both leisure and competition. This poster reflects this trend, featuring a fast boat equipped with an outboard motor, speeding through the water. The bright colors and dynamic graphics convey a sense of speed and excitement.
Total's collaboration with artists testifies to the growing importance of art and design in advertising and marketing at the time. This poster is a striking example of how companies used art to communicate effectively with their target audience.
Today, this original poster has become a sought-after collector's item for lovers of retro design and advertising history. It recalls the evolution of society and technology, while highlighting the role of art in visual communication and the influence it has on our perception of products and brands. This poster is a testament to the creativity and artistic innovation of its time, and continues to inspire and captivate design and visual art enthusiasts.
Advertising - Boat
Gaillard Paris
Good condition, traces of folds
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