This 1982 original poster, designed by Philippe Giegel, was part of a promotional campaign celebrating Geneva as a premier Swiss travel destination. Commissioned to highlight the city's idyllic lakeside setting and cosmopolitan charm, the poster captures the essence of Geneva’s elegance, natural beauty, and international significance.
Throughout the late 20th century, Switzerland maintained a strong tradition of high-quality travel posters, often featuring stunning landscapes, iconic landmarks, and cultural highlights. Philippe Giegel, a noted photographer and designer, played a key role in shaping the visual identity of Swiss tourism during this period. His work reflects a keen eye for composition, light, and atmosphere, drawing viewers into the scene and inspiring wanderlust.
Geneva, known as the “Capital of Peace” due to its role in international diplomacy, is depicted in this poster as a vibrant city where visitors can experience history, culture, and scenic beauty. The Jet d’Eau, one of the city’s most recognizable symbols, takes center stage, embodying the grandeur and energy of Geneva. This poster was likely distributed in travel agencies, tourism offices, and Swiss embassies, enticing travelers to explore one of Switzerland’s most refined destinations.
Today, this vintage travel poster remains a highly collectible piece, appealing to enthusiasts of Swiss tourism memorabilia, photography-based poster design, and 1980s travel advertising. It serves as both a nostalgic glimpse into Geneva’s past and a timeless representation of its enduring allure.
Tourism - Europe - Boat - Switzerland
The jet d'eau - Lake Geneva
Printed by Paul Attinger in Neuchatel
Good condition, pin holes
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