A rare and striking artifact of automotive history, this original 1928 Bugatti poster is a celebration of modern engineering and brand prestige. Featuring a bold, minimalist rendering of a Bugatti Type 35 — one of the most iconic racing cars of its time — this design fuses mechanical precision with graphic elegance.
The poster proudly proclaims in bold red lettering: "Les 7 merveilles du monde sont les vestiges des gloires passées — la Bugatti est la merveille de notre époque" (“The seven wonders of the world are relics of past glories — the Bugatti is the marvel of our time”). It's a declaration of innovation, pride, and forward-looking optimism, capturing the spirit of the interwar years when technology and speed symbolized progress.
This composition is a masterpiece of early automotive advertising — clean lines, bold contrast, and sharp typography emphasize the modernist aesthetic of the 1920s. More than a promotional piece, it stands as a cultural statement about Bugatti’s place in the modern world.
Ideal for collectors of classic car memorabilia, Art Deco design, or pre-war French advertising, this original lithograph is both rare and timeless — a must-have for any connoisseur of speed and style.
Automobile - Italy - Art Deco
The wonder of our time
Printed by Draeger in Paris
Good condition, creases, a small tear
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