In 1967, Iberia Líneas Aéreas de España released this stunning travel poster promoting flights to Argentina, capturing the nation’s rich Gaucho heritage and cultural identity. The design blends tradition and elegance, inviting travelers to experience the soul of Argentina.
The poster features a close-up still life composition of iconic elements associated with Gaucho culture—a silver-adorned mate cup with a bombilla (metal straw), an ornate facón (traditional knife), a finely crafted belt decorated with silver coins, and a set of bolas (lassoing weapon used by Gauchos). These objects rest against a backdrop of cowhide and woven fabrics, evoking the pampas, the vast Argentine grasslands where the Gaucho way of life was born.
The typography is clean and bold, with “VUELE A ARGENTINA” prominently displayed in white capital letters, creating a striking contrast against the dark and textured background. The Iberia Airlines logo at the bottom reinforces the airline’s connection to this destination, appealing to travelers seeking adventure, history, and authenticity.
This poster embodies the golden age of airline advertising, when artistic photography and cultural symbolism were used to inspire wanderlust. By highlighting the equestrian and nomadic traditions of the Gauchos, Iberia presented Argentina as a land of freedom, skill, and resilience, inviting visitors to explore its landscapes and traditions.
A rare and evocative collector’s piece, this 1967 Iberia travel poster remains a tribute to Argentina’s national identity, blending heritage, craftsmanship, and the spirit of travel into a single compelling visual.
Airline - Tourism - Argentina
Iberia Lineas Aereas de Espagna - Maté
Printed by H. Fournier in Spain
Good condition
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